Curation PMP
A curated programmatic solution that merges the vast reach of the open market with the premium quality of a private deal.
It delivers high-end inventory at open market pricing - giving you the best of both worlds: scale and exclusivity.
Key Benefits of Curated PMP
Get the best of scale and quality
One Deal, Full Market Access
Get instant access to the majority of premium inventory through a single, curated deal - featuring high-quality, preselected publishers active across the programmatic ecosystem.
Low CPM, High Control
Enjoy open market-level pricing while operating within the safety and transparency of a Private Marketplace setup, ensuring full brand safety and oversight.
Seamless DSP Integration
Curation deals are fully compatible with leading DSPs like DV360 and Adform - activate them as easily as any standard deal-based campaign.
Transparent Billing & Agency-Friendly Setup
Each deal includes a dedicated ID, making it simple to include in agency planning tables and reporting systems, just like a traditional PMP.
Perfect for Both Performance and Reach Campaigns
An ideal choice for performance-driven campaigns, lead generation, or budget-conscious awareness efforts - delivering strong results with optimized spend.
Brand Safety
By working with curated deals, your ads run only on pre-selected, high-quality inventory, giving you greater control over the ad environment.
Frequently Asked Questions
Everything you need to know about Curated PMP.
What is a Curated PMP and how is it different from a standard PMP?
Curated PMP combines the scale of the open market with the quality of private deals. Instead of accessing single publishers, you get a preselected pool of premium inventory within one deal.
Will I still get competitive pricing?
Yes. Curated PMP offers pricing close to the open market, while still maintaining full control, transparency, and brand safety of a PMP setup.
How easy is it to activate the deal?
Very easy. Curated PMP works seamlessly with DSPs like DV360 or Adform and can be activated just like any standard deal-based campaign.
What type of campaigns is it best for?
It's ideal for both performance and reach campaigns, especially when you want to balance scale, cost efficiency, and inventory quality.
Do I have control over where my ads appear?
Yes. Inventory is pre-curated and brand-safe, ensuring your ads run only on selected, high-quality publishers. On top of what is set up in the curated PMP, you can also apply all of the other targeting criteria, which includes all the brand safety features available in your DSP.
