Unlocking Premium Access with PMP Deals
Private Marketplaces (PMP) ensure advertisers gain exclusive access to highly valuable, premium inventory that is often unavailable on the open exchange. This allows brands to secure placements on top-tier publisher sites, guaranteeing high visibility and quality environments for their campaigns. By prioritizing this direct access, PMPs effectively enhance the perceived value and trust associated with the advertised brand.
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Benefits for Advertisers
Find out why top brands choose to work with us
Access to Premium Inventory
PMPs unlock high-quality ad placements on reputable websites - such as major Polish news publishers like Agora - ensuring higher priority, better visibility and improved campaign performance.
Smarter Targeting
By leveraging both first- and third-party data, advertisers can reach precisely defined audiences based on interests, behaviors, or demographics -delivering more relevant and effective messaging. Dedicated audience groups can be built based on the buyer’s needs, to reach only the best performing group.
Brand Safety & Quality Assurance
Run your ads in safe, secure and premium environments. PMP deals ensure your campaigns appear alongside trusted content, minimizing the risk of association with inappropriate or low-quality sites.
Where Publishers and Agencies connect
Powering the market through strong partnerships
We connect Leading Publishers…
Through our programmatic deals, we collaborate directly with top publishers operating in the Polish market. These partnerships enable us to run advertising campaigns in trusted, premium environments, with direct access to high-quality inventory.
...with Agencies that shape the market
Our approach gives advertisers greater control over ad quality, transparency, and performance - ultimately driving stronger results for our clients. Trusted by leading brands and agencies, our PMP setup ensures consistent access to premium inventory and measurable, high-impact outcomes.
Frequently Asked Questions
Everything you need to know about PMP for Advertisers.
What makes PMP deals better than the Open Market?
PMPs offer exclusive access to premium inventory that is not always available in open auction. You get higher quality placements, more control, and better brand safety. Some deal types provide you with a better priority over the open exchange and other campaigns, which includes 100% sponsorship for a given time frame.
Will PMP campaigns deliver better performance?
Yes. Thanks to premium placements and precise targeting, PMP campaigns typically achieve higher viewability, engagement, and overall campaign effectiveness.
Can I control where my ads appear?
Yes. You can choose specific publishers, define inventory types, which allows you to ensure your ads appear only in trusted, brand-safe environments.
What targeting options are available?
PMP deals provide you with the opportunity to use exactly the same targeting criteria, but also leverage additional first-party data profiles (provided by the publisher) to target audiences based on demographics, interests, or behavior. Some publishers even offer to create custom audience segments to match your campaign goals.
Is PMP suitable for all campaign types?
PMP works best for performance, branding and high-impact campaigns where quality, visibility, and context matter most - especially when running on premium publisher sites.
