Yieldbird is a team of programmatic optimizers and ad managers. Having a strong background as a publisher, Yieldbird truly understands the role of a digital advertising in a today online business.
We provide our services in more than 30 countries in Asia, Europe and Latin America. Nearly 95% of publishers stay with us after a 30-day test. The number of advertiser we collaborate with is constantly rising. We believe this is the best proof of being effective and bringing a real profit in programmatic to the publishers and reaching the right audience for ad inventory buyers.
Our main owner is Agora – one of the largest and most renowned media companies in Central and Eastern Europe. Agora is listed on Warsaw Stock Exchange since 1999 with stable revenue of approx. €250M annually, hiring ca. 3000 employees, owning different types of media.
As an only company from Central and Eastern Europe Yieldbird is the Google Certified Publishing Partner.
Yieldbird disposes of an own software studio and an in-house digital solution lab. This is what stands behind Yieldbird’s highly advanced big data analytics methods and self-learning algorithms that we sue in programmatic ad optimisation and management. We deploy new solutions smoothly and steadily. Day by day we test new technologies, compare them with others and make sure they will move our publishers a step forward not making an unnecessary hustle.
A digital solution lab is a place where new solutions for publishers are created. It’s main task, however, is to carefully check, verify and test both our inventions and the technologies supplied by external companies;
An in-house software studio, Codest, lets us react instantly to new circumstances and implement smoothly new ideas of our ad optimizers. This is where the solutions we invent in our digital solution lab are being developed. Read more about Codest software studio on a dedicated webpage.
Yieldbird is operating continuously since 2009. At the beginning the company was called AdTaily, after an innovative advertising widget the founders developed. Soon the company branched out, covering digital ad inventory brokerage, ad tech & media software development as well as programmatic ad optimisation.