Programmatic guaranteed (PG for short) is the tool for every programmatic buyer to manage ID or cookie-match an audience with a publisher.
Yieldbird has implemented Agora’s standard ads.txt, bringing greater transparency to the publisher’s advertising space. Ads.txt reaches out to the programmatic community in the battle against unfair advertising practices and the implementation of IAB recommendations.
Peter Stanek, Team Lead – Demand Side at Yieldbird, reveals what it takes to be a trusted advisor in the era of consultative selling.
The essential information about ads.txt, its meaning, role and tips on how to implement this simple tool aiming to bring simplicity and clarity to the digital ad market in few quick steps.
The Ultimate Guide on How To Accept Deals in Adform, DBM, from AdX in Adform, from Adform in DBM, and from AdX in AppNexus.
After two inspiring and full-of-insight Dmexco days with countless attractions and most intense networking (both during the conferences, at the booths and at the evening party), all the latest trends and business deals are again part of a great Dmexco experience now.
Digital publishers, look outside. Wherever in the world you are, the temperature fluctuates with the season, and so does the traffic on your sites. Some months are excellent for your ad revenue and ad optimization, others – bad as a hell.
A few months ago I read that meaningful relationships in online advertising matter much more than ever before due to the programmatic shift.
The state of rivalry between PubMatic and AdForm and which platform yields more revenue for publishers.
Need to know where you can get the latest news on advertising, programmatic, digital business and network with people in the field? We’ve got you covered.
As the ad tech market smiles and embraces the never-ending progress of tech advances, modifications, and upgrades, knowing your own way around the ad industry is becoming a must.
Are you attending dmexco 2017 in Cologne this upcoming September? Team Yieldbird will be there too.
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