How to increase ad revenue and keep user experience high in this ever-changing advertising industry? This is why Yieldbird prepared the Guidelines For Better Ads.
What it takes to become one of the most wanted specialists in the ad market?
Buy-side fees and exchanges are in the spotlight. Who threw away buy-side fees and who kept on charging?
Is there a sustainable response to the ad blocking challenge? This report will help you understand whether this could be the end of ad-funded internet.
This year’s ATS Berlin, the international programmatic ad and marketing conference series, is special this year.
Yieldbird’s expert shared a few details and stips standing behind our growth.
Knowing how important it is to keep up with the latest tech trends and regulations in ad tech, we just couldn’t skip either of the most integral conferences this November. And both happening at the same time!
Your ad sizes should always complement your pages and match regional ad formats, but it’s not always clear which size that is.
Programmatic guaranteed (PG for short) is the tool for every programmatic buyer to manage ID or cookie-match an audience with a publisher.
Yieldbird has implemented Agora’s standard ads.txt, bringing greater transparency to the publisher’s advertising space. Ads.txt reaches out to the programmatic community in the battle against unfair advertising practices and the implementation of IAB recommendations.
Peter Stanek, Team Lead – Demand Side at Yieldbird, reveals what it takes to be a trusted advisor in the era of consultative selling.
The essential information about ads.txt, its meaning, role and tips on how to implement this simple tool aiming to bring simplicity and clarity to the digital ad market in few quick steps.
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