Burda Ukraine

Burda Ukraine is a subsidiary of the Germany-based international publishing house Hubert Burda Media, which publishes more than 260 magazines worldwide.

Burda Ukraine Logo
INDUSTRY:

Publishing

 ABOUT:

Burda Ukraine is a subsidiary of the Germany-based international publishing house Hubert Burda Media, which publishes more than 260 magazines worldwide, along with various leading radio, internet, and direct-marketing activities. In Ukraine alone, Burda publishes 62 regular titles, including Marie Claire, Playboy, and Chip.

RESULTS:

Burda Ukraine’s partnership with Yieldbird saw the launch of a programmatic channel for all Burda Ukraine websites. This led to a significant elimination of unsold remnant placements and an increase in total revenue.

 

 COOPERATION DETAILS:

 

 

Yieldbird’s partnership with Burda Ukraine began in May 2015 with a test run on liza.ua. The main goal was to implement a programmatic channel; this was successful, and after one month, all of their websites were successfully covered by Yieldbird. The publisher is very pleased with the results.

 

 

 

 

CLIENT’S OPINION:

Burda Ukraine trusted Yieldbird to introduce us to a new method of monetization – programmatic – and we are very satisfied with the results! Better still is the fact that Yieldbird continues to over-deliver on their promises. Thanks to our cooperation, we can manage yield on our websites better than before.

 Larisa Sistrenskaya, Digital Project Manager, Burda Ukraine

THE HIGHLIGHTS OF YIELDBIRD’S APPROACH:

  • Instant help with any issues.
  • Excellent customer relations founded on trust.
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