Burda Ukraine is a subsidiary of the Germany-based international publishing house Hubert Burda Media, which publishes more than 260 magazines worldwide, along with various leading radio, internet, and direct-marketing activities. In Ukraine alone, Burda publishes 62 regular titles, including Marie Claire, Playboy, and Chip.
Burda Ukraine’s partnership with Yieldbird saw the launch of a programmatic channel for all Burda Ukraine websites. This led to a significant elimination of unsold remnant placements and an increase in total revenue.
Yieldbird’s partnership with Burda Ukraine began in May 2015 with a test run on liza.ua. The main goal was to implement a programmatic channel; this was successful, and after one month, all of their websites were successfully covered by Yieldbird. The publisher is very pleased with the results.
Burda Ukraine trusted Yieldbird to introduce us to a new method of monetization – programmatic – and we are very satisfied with the results! Better still is the fact that Yieldbird continues to over-deliver on their promises. Thanks to our cooperation, we can manage yield on our websites better than before.
Larisa Sistrenskaya, Digital Project Manager, Burda Ukraine
THE HIGHLIGHTS OF YIELDBIRD’S APPROACH:
- Instant help with any issues.
- Excellent customer relations founded on trust.