Burda Ukraine is a subsidiary of the international publishing outfit Hubert Burda Media with headquarters in Germany. The company issues over 260 magazines globally and is also involved in various radio and internet projects and direct marketing activities. In Ukraine alone, Burda publishes 62 regular titles, including Marie Claire, Playboy, and Chip.
- Launching programmatic channel for all websites by Burda Ukraine.
- Significant elimination of unsold remnant placements and an increasing total revenue.
The cooperation between Burda Ukraine and Yieldbird started in May 2015 with
a test run on the website liza.ua. The main goal was to implement a programmatic channel, which was a success. After one month, all their websites were covered by Yieldbird with the same goal. The publisher is very pleased with the results.
Burda Ukraine trusted Yieldbird as a company that would introduce us to a new method of monetization – programmatic. And we are very satisfied with the results! Even better is the fact that Yieldbird is still over-delivering. Our cooperation shows us that we can manage yield on our websites better than before.
Larisa Sistrenskaya, Digital Project Manager, Burda Ukraine
THE HIGHLIGHT’S OF YIELDBIRD’S APPROACH:
- Instant help with any issues.
- Excellent relations founded on trust.