Edpiresse Group was founded in 1997 and has launched no less than 24 different titles (i.e. Viva) since then. It started with 2 daily newspapers in Lausanne, Switzerland, and today the company employs over 2800 people in 12 countries and territories in Europe and Asia. Most recently, they’ve premiered tablet editions of all their magazines and 10 websites. The Ukrainian branch of Edipresse (Edipresse Media Ukraine) was registered in 2000.
In partnership with Yieldbird, Edipiresse Media Ukraine saw a 100% increase in long-term eCPM (compared to the period before optimization), and a 100% rise in ad revenue.
In May 2015, Yieldbird’s optimization was tested on 4mama.com.ua. After a month, our cooperation was scaled up to include the ad management for tvoymalysh.com.ua as well. Three months later, the average number of total ad impressions on Yieldbird’s programmatically monetized websites amounted to 6M+ monthly.
We are so pleased Yieldbird helped us to tune the programmatic ad management on all of our websites. Thanks to their help, we doubled our income from these sources—Yieldbird showed us new heights we had yet to reach. Their recommendations regarding ad sizes and formats turned out to be very helpful, but the results from these were only the beginning. We were also delighted with Yieldbird’s approach—both professional and friendly at the same time. Yieldbird is a business partner that will positively influence your financial results.
Karina Butenko, Head of Digital Sales House Edipresse Media Ukraine
THE HIGHLIGHT’S OF YIELDBIRD’S APPROACH:
- Recommendations on new inventory (ad sizes and formats).
- Instant help with any issues.