Gumtree

Gumtree was found in 2000 in UK. Today it is the number one classified site in the country with nearly a million new ads on the site each week, and 8 million visitors every month.

Gumtree logo


INDUSTRY:

Classified ads

 ABOUT:

Gumtree was founded in 2000 in UK. Today it is the number one classifieds site in the country, with nearly a million new ads on the site each week and 8 million visitors every month. It operates globally, covering countries such as the UK, Ireland, Australia, South Africa, Singapore, and more.

And in 2004 Gumtree launched it’s website in Poland.

FINAL RESULTS:

  • ca. 75% higher ad revenue.
  • 75% rise in long-term eCPM.

 COOPERATION DETAILS:

 

 

Yieldbird has supported Gumtree.pl in ad optimization in the programmatic channel since August 2015. Initially, the test was run in only 2 topic sections. However, due to outstanding results and significantly higher ad revenue, cooperation was extended to the entire webpage quickly and continues until now. Gumtree.pl noticed a 75% higher ad revenue thanks to ad optimization by Yieldbird. Because of this, Yieldbird became an exclusive partner in ad optimising and yield management for Gumtree in Poland. Yieldbird helps in the monetization of Gumtree.pl’s inventory that has more than a hundred of million ad impressions monthly.

 

 

CLIENT’S OPINION:

We strongly recommend Yieldbird to every publisher who thinks seriously about raising their ad revenue and their yield management. The free test is very easy to start – just plug in tags and you’re ready to go. No sophisticated contracts or previous arrangements needed. It’s worth mentioning their excellent customer service and instant help when any problems arise. We faced an issue of advertisers being blocked and Yieldbird’s reaction was just as it should be. And we love how they report – all information is clearly shown and we have full control on what’s going on! Yieldbird – the strong and reliable ad optimizer.

Jacek Rudnicki, Head of CS Emerging Markets, Gumtree

THE HIGHLIGHT’S OF YIELDBIRD’S APPROACH:

  • Instant help with any issues.
  • Excellent relations founded on trust.
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