Melon Reklam is a company founded to provide ad sales and optimizations tasks for Yeni Medya, one of the largest media groups in Turkey, with websites operating since 1997.
- 38-115 % ad revenue increase of Yeni Medya’s websites optimized by Yieldbird in behalf of Melon Reklam.
DETAILS OF THE COOPERATION:
Yieldbird started cooperation with Melon Reklam in March 2016 with optimization of one of Yeni Medya’s websites: hastane.com.tr. Due to Yieldbird’s comprehensive approach, Melon Reklam contracted optimization of another websites: antoloji.com and haberler.com. In result their long-term revenue uplift from programmatic sources reached 38-115 %. Today Yieldbird experts are fully in charge of daily business operations in field of programmatic ad optimization, strategy development and support in setting relationships with key ad buyers.
Yieldbird team is simply doing their job in the best possible way! So productive and good service was even beyond our expectations! Because of their high responsibility for each single detail Melon Reklam trusts Yieldbird as they would be our internal employees. We have an excellent contact and that results in efficient cooperation and high ad revenue gained from programmatic sources.
Esra Şimşek, Founder & Director of Melon Reklam
THE HIGHLIGHT FEATURES OF YIELDBIRD APPROACH:
- Facility to scale the cooperation.
- Using publisher’s tools.
- Willingness to accept customer’s inventory.