Melon Reklam was founded to provide ad sales and optimization services for Yeni Medya, one of Turkey’s largest media groups, with websites operating since 1997.
Yeni Medya’s websites that were optimized by Yieldbird on behalf of Melon Reklam saw a 38–115% increase in ad revenue.
Yieldbird began its partnership with Melon Reklam in March 2016, with the optimization of one of Yeni Medya’s websites: hastane.com.tr. Appreciating Yieldbird’s comprehensive approach, Melon Reklam contracted the optimization of two more websites shortly after: antoloji.com and haberler.com.
As a result, their long-term revenue from programmatic sources increased by 38–115%.
Today, Yieldbird’s experts are fully in charge of daily operations regarding programmatic ad optimization, strategy development, and relationship building with key ad buyers.
Put simply, Yieldbird’s team couldn’t do any better! Their service and productivity exceeded our expectations, and because of their concern for each and every detail, we at Melon Reklam trust Yieldbird as if they were our own internal employees. Our communications are clear, resulting in efficient cooperation and high ad revenue from programmatic sources.
Esra Şimşek, Founder & Director of Melon Reklam
THE HIGHLIGHT FEATURES OF YIELDBIRD APPROACH:
- Scalable cooperation levels.
- Use of publisher’s tools.
- Willingness to accept customer’s inventory.