Pikabu is a social news and discussion website featuring largely user-generated content. Since 2009, it has been aggregating the hottest, funniest, and most interesting content from Russian (runet) and international sources. Pikabu users, who call themselves pikabushniki, can post images, videos, and text, which are often memes and other humor. Members can then vote on their favorites, and the best pieces are displayed on the front page. Pikabu aims for a new type of online experience and its users have built a vivid community that’s equally active on- and offline.
Yieldbird optimization saw Pikabu’s ad revenue increase 127%, despite only controlling 75% of ad impressions (compared to the pre-test period). There was also a 100% rise in long-term eCPM.
Pikabu started working with Yieldbird in April 2016 as a second-choice partner (after Yandex). From the very beginning, Yieldbird’s ad optimizers doubled Pikabu’s eCPM generation and have maintained this level since then. Due to the nature of the publisher, it was critical not to overload users with ad inventory and ad content. The publisher was also very keen on testing innovations and recommendations from Yieldbird.
I am very satisfied with Yieldbird’s results. Because of our target audience and geographic determinants, Yieldbird was our second-choice partner for programmatic monetization of our ad inventory, but the programs instituted by their optimization experts immediately raised our revenue by 1/3. Additionally, Yieldbird is very active in recommending innovations and tweaking our monetization techniques for ideal results. We enjoyed working with them a lot!
Maxim Khryashchev, Pikabu Founder
THE HIGHLIGHTS OF YIELDBIRD’S APPROACH:
- Instant blocking of any unwanted ads at publisher’s request.
- Savvy, to-the-point recommendations.
- Outstanding responsiveness.