I’m not sure if I want to give Yieldbird all my placements.

We don’t have to optimize all the sections of your website. We can work on one, specific section. However, in order to demonstrate results, we need to have control of the programmatic placements on your website/section. Our job is to combine the SSPs (Google AdX included) in optimal proportions to make the market pay the highest possible price for every ad impression you secure. To deliver the best possible results we need to control all the price floors to make sure no one can buy cheaper somewhere else. Consequently, we can achieve satisfying results and increased revenues.

How do you legalize cooperation with your Publishers?

Firstly, we always ask a Publisher to fill in a New Publisher Form. This provide all the necessary info we need to proceed (ad units sizes, benchmark, contact details, etc.). Secondly, we sign a contract that regulates the partnership. This includes a one-month notice period for both sides

Why should other programmatic codes be replaced with Yieldbird’s?

Our job is to deliver the best possible results – that’s our promise. In order to do this, we need to control all the programmatic placements on your site. We are not another SSP, tech provider or ad network – we are experts in optimization. In order to accurately control the price floors and to ensure no one can buy cheaper elsewhere we need to insist on this level of control.


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