The general practice of running tests is useful to any business, helps see the bigger picture and identify any problem areas. Running a test with an external yield optimizer can be a good way to compare results at a total level or in specific areas. Programmatic in-house resources are valuable for a Publisher. Often Publishers prefer to use their own in-house skills for tasks of higher priority, however, an external team can help support in other areas. We pride ourselves on working in synergy with other companies and aim to be of optimal support.
Our test is Publisher safe. It gives a Publisher a good opportunity to get additional info that might help establish an in-house programmatic strategy.
In programmatic there’s always plenty to do. Having an external partner enables you to realize your full potential.