I’m not sure if I want to give Yieldbird all my placements.

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We don’t have to optimize all the sections of your website. We can work on one, specific section. However, in order to demonstrate results, we need to have control of the programmatic placements on your website/section. Our job is to combine the SSPs (Google AdX included) in optimal proportions to make the market pay the highest possible price for every ad impression you secure. To deliver the best possible results we need to control all the price floors to make sure no one can buy cheaper somewhere else. Consequently, we can achieve satisfying results and increased revenues.

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