Programmatic yield optimization is our number one focus. Tools, knowledge and experience are the most important in the optimization process. We have been generating our know how for the past six years and have handle several billion ad requests per month. We optimize on a daily basis. Our data scientists and analysts test new tools and ideas and draw conclusions that enable us to constantly enhance our performance. Being programmatically updated and knowing what works and what does not is crucial for us. Publishers benefit from our experience as they see their revenue going up with the work we do.