2018 GLOBAL PROGRAMMATIC TRENDS

2018-Programmatic Trends-Yieldbird

What are the global programmatic trends in 2018?

Did you know that in 2018, 2/3 of the world’s digital display advertising representing 67% will be traded programmatically, up from 59% in 2017?

Programmatic trading is expected to be most advanced in Canada 81%, USA 78% and the UK 77%, too.

 

Watch the video below to observe how programmatic will take its share in global ad spend.

 

Or take a look at the infographic showing advertising spend forecasts – download the infographic below.

2018-Global-Programmatic-Trends-by Yieldbird

 

 

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