What are the global programmatic trends in 2018?
Did you know that in 2018, 2/3 of the world’s digital display advertising representing 67% will be traded programmatically, up from 59% in 2017?
Programmatic trading is expected to be most advanced in Canada 81%, USA 78% and the UK 77%, too.
Watch the video below to observe how programmatic will take its share in global ad spend.
Or take a look at the infographic showing advertising spend forecasts – download the infographic below.