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Clash of the Giants 3: Buy-Side Fees and Exchanges in the Spot Light
Buy-side fees and exchanges are in the spotlight. Who threw away buy-side fees and who kept on charging?
With the recent high demand for ad tech fee transparency, it’s no secret that most exchanges want to work with a buy-side which doesn’t have any skeletons in the closet.
Not so long ago, Rubicon Project threw away their buy-side fees, significantly limiting their take rate. It’s not only a matter of seeing money go to publishers rather than the ad tech community. No exchange would dare commit the same mistakes that lead to Rubicon’s spoiled reputation with publishers. Like The Guardian, who sued Rubicon over nontransparent fees.
Publishers, such as Adobe Advertising Cloud, are waking up and asking questions about who and is charging their inventory with hidden fees and why.
Take a look at the rivalry between 13 major display, mobile, video, and native exchanges and learn who threw away BUY-SIDE fees and who kept on charging.
The list consists of some of the biggest players on the market, such as AppNexus, DoubleClick For Publishers, PubMatic, PubNative, OpenX, and several more.
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