Getting the attention of recruiters on Linkedin. It’s time to pimp your profile and get recognized as a professional.
Maybe you don’t think the look of your LinkedIn profile is a big deal. Maybe employers contact you either way. But are you as attractive on the job market as you could (and should) be? Brands and media agencies need ad operation, and they really aren’t too picky when it comes to hiring.
But there are ways to make you really stand out from the crowd. It all comes down to the first impression, and you can only make it once – when a recruiter visits your profile. So your profile needs to look professional.
When you’re perceived as being professional, you have a higher chance of negotiating a better salary and better working conditions. It’s more likely that you’ll be wanted as a speaker at professional Ad Ops events. And if you just want to attend such events, you can even get paid for this and negotiate the price.
That’s because if you’re a professional ad operations manager, then your attendance is seen as an added benefit to the event. And if the organizers want you there, then the price becomes a little more flexible.
Since there’s a lot to gain from pimping your LinkedIn profile and it only takes around 20 minutes, why not do it? That’s why we’ve prepared this simple steps to make spicing up your LinkedIn profile even easier.
It’s all about technical skills
Technical skills are the most important aspects of any Ad Ops profile. Where you’ve worked and how long you worked there isn’t that important. Recruiters just want to know what Ad Ops skills you’re experienced with.
Write down all you skills
When it comes to your technical skills, the more the better. Even if some of them aren’t that valuable or not important, it might be enough to set you apart from the next Ad Ops manager. So that knowledge you have of html, css, or java? Put it in your profile.
Don’t forget about technology & ecosystems you are familiar with
The tools you use and are experienced with count as skills too, so don’t forget about them. Anything you use in your daily work or that you’re proficient in should be in your LinkedIn profile. Popular Ad Ops tools like DoubleClick, PubMatic, Adform, Appnexus, or anything else – list all of them.
More tools, less problems
If you can use more ad serving tools, that demonstrates that you have some desired knowledge and problem solving skills. Recruiters look for that because it shortens the onboarding process when you join the company, saving a lot of time for the company. And all companies are about quick results.
Titles alone can be misleading
The ‘Traffic Manager’ position can mean completely different things depending on the company. The name of a position really doesn’t say much about your actual responsibilities. The core aspects of the position are conveyed, but not the tasks, rules, and duties that are demanded.
In some companies, a traffic manager would have a lot of work and managing to do, and in another, they wouldn’t. So don’t just put your title – write a specific description of the position and your duties. Especially if you want to get a personalized offer.
Keywords are the key to finding you
Keywords are a great way to make your profile easier to find. Headhunters use specific keywords to search for potential candidates, so including a few are a must. Terms such as traffic manager, Ad Ops, and online traffic specialist would be great for an Ad Ops professional.
And you don’t have to mislead anyone by changing your position’s name to something more desired – but you can include it somewhere to help catch the attention of potential employers.
Be a part of the right groups
It might not seem important, but the LinkedIn groups you’re apart of can impact how a recruiter perceives you. Some groups can have inappropriate names or cover questionable topics, which will make you look bad.
Try to join and be active in groups connected to Ad Ops and your other talents. Groups that can help develop your skills, increase your technical knowledge, or keep you updated about the industry.
This shows that you take your work seriously, that you’re engaged with your work, and that you want to share your knowledge as much as learn more. In an unstable labour market, enthusiasts are always in high demand.
Know what’s trending
If you keep yourself updated, you won’t miss out on any lucrative opportunities. This means following relevant trends, attending events, and sharing this on LinkedIn. The online advertising industry is hyperdynamic, so you have to be up-to-date with the latest tools, innovations, and solutions.
It means you can look ahead and react to the ever-changing advertising environment – a level of self-awareness that’s highly appreciated by every employer.
Cover the basics
This is important for any LinkedIn profile, not just for traffic managers. Don’t forget to use a professional photo, proofread for any typos in your profiles, make your writing direct and concise, and avoid using slang or profanity.
They might seem like little things, but if done unprofessionally, they can quickly add up to make your profile seem to unprofessional for recruiters.
There you have it. 9 simple steps to pimping your LinkedIn profile, and it won’t take you more than 20 minutes. So don’t put it off – there could be a recruiter looking for someone just like you right now. And if your profile is unprofessional, you might just miss out!
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This article was originally published on Feb 21, 2017.