Native ads will reach 74% of all ad revenue by 2021, while spending on native advertising in the United States will reach $21 billion by 2018, according to Business Insider.
What is Programmatic Native?
Is programmatic native ad…
A. a connection of high-quality content with a well-adjusted creative format.
B. an ad format that engages the viewer with relevant ads that flow into the surrounding content.
C. an ad format that drives best results for desktop web, mobile web, and video inventory.
In fact, all the above statements are correct. Though the largest segment of native ad spending is still said to be in social media, this fastest growing segment is expected to grow by more than 200% over the next two years.
So Why Should You Adopt Native Ads?
Let’s break it down to simple facts.
Native Ads drive higher click-through-rates (CTR) and more viewable impressions. That means that the website shows more seamless and engaging user experience and attracts more attention of the audience thanks to less invasive ads.
Not to mentions, the programmatic native ad formats can be easily implemented on the website at the push of a button. A single set of assets can be automatically distributed through different layouts and formats.
Native ads can bring you better results compared to other types of display ads. This is because they’re displayed in places that catch the users’ attention (such as “related articles”). This is why a proper use of native ads is essential.
Have a look at this Quick Guide To Programmatic Native to get more insights to the trends, analysis, and stats.