OneFootball Boosts rCPM by up to 7% with Dynamic Pricing Optimization

OneFootball, a leading digital media company specializing in football (soccer) content, was looking for a cost-effective and reliable way to improve its in-app pricing strategy. Their goal was to implement a dynamic pricing optimization approach that was fully plug-and-play, required minimal technical resources, and guaranteed a setup free from errors or technical bugs.

The chosen solution was Price Genius – an advanced AI-driven tool for automatic pricing optimization in mobile apps. Tailored for the Open Market, Price Genius continuously adjusts floor prices to achieve the most effective rCPM levels, delivering smarter pricing optimization in-app without additional overhead.

The implementation of Price Genius proved highly effective. On OneFootball’s open market inventory, revenues grew by 2–3% in July and more than 7% in August. These gains were achieved even during a period of lower seasonal demand (with the football season starting only in the second half of August). Thanks to dynamic pricing optimization, Price Genius was able to consistently detect the optimal pricing floor and maximize rCPM performance in the mobile app environment.