{"id":32683,"date":"2023-09-01T23:47:09","date_gmt":"2023-09-01T21:47:09","guid":{"rendered":"https:\/\/yieldbird.com\/research-hub\/?post_type=case-study&p=32683"},"modified":"2025-10-17T16:51:36","modified_gmt":"2025-10-17T14:51:36","slug":"step-network","status":"publish","type":"case-study","link":"https:\/\/yieldbird.com\/research-hub\/case-study\/step-network\/","title":{"rendered":"How STEP Network Optimized Header Bidding Management and Demand Generation"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","tags":[],"area":[],"platform-module":[],"region":[274],"class_list":["post-32683","case-study","type-case-study","status-publish","hentry","region-scandinavia"],"acf":{"clients_logo":33914,"clients_opinion":"STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher\u2019s developer resources. This is highly important to scale as a Network. By adding features such as \u201cLazy Auction\u201d and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.","clients_photo":32776,"clients_name":"Kim Skovgaards","clients_position":"Head of Product & Ad Operations"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/case-study\/32683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/case-study"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=32683"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=32683"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/area?post=32683"},{"taxonomy":"platform-module","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/platform-module?post=32683"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/region?post=32683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}