{"id":12498,"date":"2019-05-27T12:51:26","date_gmt":"2019-05-27T10:51:26","guid":{"rendered":"https:\/\/yieldbird.com\/?p=12498"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"programmatic-in-world-cup","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/programmatic-in-world-cup\/","title":{"rendered":"World Cup Football Games Increase Publishers Revenue"},"content":{"rendered":"\n

At Yieldbird, our data analysts<\/a><\/strong> dug into the tremendous amount of statistics we have looking for a correlation between online revenues and football.<\/p>\n\n\n\n

In June and July of 2018, Russia hosted the FIFA World Cup<\/strong><\/a>. It all began in January 2009 when nine countries placed bids to host the quadrennial event. In 2010, Russia won the right to be the 2018 host in the second round of voting. The Portugal\/Spain bid came in second, and Belgium\/Netherlands third.<\/p>\n\n\n\n

We compared hours and days during the World Cup when the Polish team played and days when it didn’t.<\/strong> <\/h2>\n\n\n\n


Unique users<\/strong><\/h3>\n\n\n\n


There is a clear pattern that 1.5 hours before a game, the number of unique users starts to decrease. This is likely due to logistical reasons, as people are about to relocate to see the game. After the game is over, people go online again. The lines in the graphic are ad requests per hour. Below, in the first graph at left, is traffic per hour from all sites on the same weekday, but without any game. The two other graphs are when Poland played, and within the red zones is the actual time when Poland was playing.<\/p>\n\n\n\n

\"poland<\/figure><\/div>\n\n\n\n