{"id":13972,"date":"2019-06-12T15:31:39","date_gmt":"2019-06-12T13:31:39","guid":{"rendered":"https:\/\/yieldbird.com\/?p=13972"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"consent-management-platform","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/consent-management-platform\/","title":{"rendered":"Consent Management Platform: What Is It And Why Every Publisher With EU Traffic Should Have One?"},"content":{"rendered":"\n<h2 style=\"font-size: 20px;\"><strong>GDPR<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>The General Data-Protection Regulation (<strong style=\"color: crimson;\"><a href=\"https:\/\/yieldbird.com \u203a your-guide-to-gdpr-2\">GDPR<\/a><\/strong>), which came into effect on May 2018, tightened Europe\u2019s already-strict laws about what companies can do with people\u2019s data and forces them to justify everything they do with it.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This great initiative, giving people more control over how the information is collected and used, proved difficult for companies within all industries that have had to adjust their businesses to become fully compliant with the new law. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Every company that collects, processes, or shares the data of EU users with other entities for further processing needs to understand what\u2019s happening around the data in their environment, find the key data touchpoints, and make necessary adjustments.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">It might sound quite easy at first, but the GDPR\u2019s requirements aren\u2019t exactly straightforward. They leave a lot open to interpretation, especially in the advertising industry.<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>The two main decisions every publisher needs to make when lawfully serving data-driven targeted ads are:<\/strong><\/h2>\n\n\n\n<ol class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li>Whether to support the explicit-consent or legitimate-interest approach.<\/li><li>Choosing the consent-management platform (CMP).<\/li><\/ol>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Whether publishers support explicit consent or legitimate interest, they still need to fulfill the information obligation to their users<em>. <\/em>As well, they need<em> <\/em>to be able to send confirmation to the buyers (DSPs) that they have collected all consents lawfully.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/06\/CPM3B-02-1024x788.png\" alt=\"\" class=\"wp-image-13985\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/06\/CPM3B-02-1024x788.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/06\/CPM3B-02-300x231.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/06\/CPM3B-02-150x115.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/06\/CPM3B-02-768x591.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li><em>Who is the administrator of your data? <\/em><\/li><li><em>Why is my personal data processed? <\/em><\/li><li><em>How long will you process my data? <\/em><\/li><li><em>What are my rights regarding the collected data?<\/em><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align:center\" id=\"mce_0\"><br><strong>Do you like what you&#8217;re reading? Subscribe our newsletter for more content like this!<\/strong><\/h3>\n\n\n<p>[mc4wp_form id=&#8221;407&#8243;]<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>If the above requirements have been met, publishers can <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color:crimson\" href=\"https:\/\/yieldbird.com\/anchor-ad\/\" target=\"_blank\"><strong>display targeted ads<\/strong><\/a> to their users. The easiest way to kill two birds with one stone is to have a CMP on the site. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">If a publisher supports legitimate interest, the only thing a CMP will be used for is to transfer consent signals to the DSP, but if they decide to gather explicit consent from their users, it can also be used as a tool to display the purposes of processing and all entities allowed for further processing. <a href=\"https:\/\/advertisingconsent.eu\/cmp-list\/\"><\/a> <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color:crimson\" href=\"https:\/\/advertisingconsent.eu\/cmp-list\/\" target=\"_blank\"><strong>You can find the list of available CMPs here.<\/strong><\/a> <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">To support our publishers in gathering explicit consent from their users, Yieldbird registered its own CMP under ID: 238.<br><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>GDPR The General Data-Protection Regulation (GDPR), which came into effect on May 2018, tightened Europe\u2019s already-strict laws about what companies can do with people\u2019s data and forces them to justify everything they do with it. This great initiative, giving people more control over how the information is collected and used, proved difficult for companies within [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":14006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"content-category":[],"class_list":["post-13972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/13972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=13972"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/13972\/revisions"}],"predecessor-version":[{"id":33475,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/13972\/revisions\/33475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/14006"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=13972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=13972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=13972"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=13972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}