{"id":15479,"date":"2019-07-25T18:55:57","date_gmt":"2019-07-25T16:55:57","guid":{"rendered":"https:\/\/yieldbird.com\/?p=15479"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"yieldfest-poland-powered-by-yieldbird-takeaways","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/yieldfest-poland-powered-by-yieldbird-takeaways\/","title":{"rendered":"YieldFest Poland Powered by Yieldbird: Takeaways from the Digital Publishers’ Meetup"},"content":{"rendered":"\n

By next year, it is forecast that digital advertisements will exceed 50%<\/strong><\/a> of global media spend. The development of programmatic advertising is in its prime. The industry is gaining structure rapidly; already established with strong foundations. To nurture the valuable networking opportunities available to digital publishers (with an emphasis on the CEE sector), we identified the need for a professional human-to-human network. Shortly after this realization, YieldFest was born.
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Programmatic advertising is one of the most dynamically developing branches of digital advertising. But there are changes on the horizon. These are related to the transition of Google AdManager to the first price auction<\/strong><\/a> model. This raises questions in the minds of the publishers: How do we further optimize the open market? Should we rely on our own in-house knowledge? Perhaps it would be wiser to subcontract the monetization to a third-party? And in regards to Google tools, how will programmatic buying<\/a><\/strong> strategies change when the second price auction turns into oblivion?
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To discuss how the programmatic ecosystem will look like in the near future, we have invited 40 experts from the Polish programmatic scene; representatives of major media groups as well as individual publishers.
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