{"id":18002,"date":"2019-09-13T20:07:46","date_gmt":"2019-09-13T18:07:46","guid":{"rendered":"https:\/\/yieldbird.com\/?p=18002"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"wth-are-google-certified-publishing-partners","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/wth-are-google-certified-publishing-partners\/","title":{"rendered":"WTH Are Google Certified Publishing Partners?"},"content":{"rendered":"\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color:crimson\" href=\"https:\/\/yieldbird.com\/ecpm-rcpm\/\" target=\"_blank\"><strong>maximize their revenue potential<\/strong><\/a>. To make a long story short: a Google Certified Publishing Partner badge means you are in good hands!<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">To become a Certified Publishing Partner, we had to meet rigorous qualification standards. We\u2019ve been chosen by Google to join the program and highly trained on the Google product offering. But we do not rest on our laurels: the publishers we cooperate with are surveyed by Google on a regular basis to make sure we provide the best support for our clients. <\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>What does Google say?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/0172-GCPP-02-1024x640.png\" alt=\"\" class=\"wp-image-17998\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-02-1024x640.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-02-300x187.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-02-150x94.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-02-768x480.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"> <br>The Certified Publishing Partner badge assures that you\u2019re working with someone who has been carefully vetted by Google. Not only have they passed Google\u2019s product certification exams, but they\u2019ve also established a successful track record of helping publishers such as you. <\/p>\n<\/div><\/div>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Do GCPP partners have the same skills and areas of expertise?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Not necessarily. Google cooperates with a list of diverse GCPP partners to support the publishers. Working independently and concentrating on specific areas of business, partners can bring more granular support, wider expertise, and their own solutions to make the publisher\u2019s business grow. However, it doesn\u2019t mean that every GCPP covers the same scope of business. Some Google partners dedicate their businesses to app optimization, others provide adtech products or monetization outsourcing. What links them all is the certification \u2013 you know you\u2019re partnering with an expert in Google\u2019s stack: Google Ad Manager and Google AdSense.<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>How can Yieldbird help?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\" style=\"grid-template-columns:auto 29%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/0172-GCPP-03-1024x640.png\" alt=\"\" class=\"wp-image-17999\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-03-1024x640.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-03-300x187.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-03-150x94.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/0172-GCPP-03-768x480.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"> <br>Yieldbird has been a GCPP partner for over 4 years now, chosen as the first company to join the program in the Central &amp; Eastern Europe region. We concentrate on the desktop &amp; mobile web programmatic monetization and price optimization. With unique Google resources and our insider knowledge, you can be sure we will <strong style=\"color: crimson;\"><a href=\"https:\/\/yieldbird.com\/publishersolutions-3\/\">help you boost your performance and leverage innovative advertising solutions.<\/a><\/strong> And all that in a professional manner and with respect to Google policies. <\/p>\n<\/div><\/div>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>OK, where can I read more?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>You can review the list of the available partners and services on the Google GCPP website. Being a Google partner also means testing innovative solutions, with the results being published under case studies. <strong style=\"color: crimson;\"><a href=\"https:\/\/yieldbird.com\/case-study-yieldbird-delivers-revenue-growth-for-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Check how we\u2019ve succeeded in outstream implementation<\/a><\/strong>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and thus maximize their revenue potential. To make a long story short: a Google Certified Publishing Partner badge means you are in good hands! To become a Certified Publishing Partner, we had to meet rigorous qualification [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":17996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-18002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=18002"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18002\/revisions"}],"predecessor-version":[{"id":33449,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18002\/revisions\/33449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/17996"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=18002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=18002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=18002"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=18002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}