{"id":18174,"date":"2019-09-27T11:28:28","date_gmt":"2019-09-27T09:28:28","guid":{"rendered":"https:\/\/yieldbird.com\/?p=18174"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"inma-media-innovations-week-key-takeaways","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/inma-media-innovations-week-key-takeaways\/","title":{"rendered":"INMA Media Innovations Week 2019 \u2013 Key Takeaways"},"content":{"rendered":"\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This past week Yieldbird spent 2 full days in Hamburg, attending the yearly INMA conference. It was a fully packed agenda with many interesting stories shared by publishers.<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\">The main take-aways from this publisher-centric event <\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Publishers are still scrambling for advertising revenue as the big ad tech companies (Facebook, Amazon, and Google) continue to attract 70-80% of the total global ad spend. As such, publishers are trying to come up with new, innovative, ways to attract ad revenue and increase subscriptions.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/3-2-1024x768.jpg\" alt=\"\" class=\"wp-image-18145\" width=\"512\" height=\"384\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/3-2-1024x768.jpg 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/3-2-300x225.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/3-2-150x113.jpg 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/3-2-768x576.jpg 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/3-2.jpg 2048w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"> <br>Many of the almost 25 presentations and 5 keynote speeches touched on key themes such as trust, data, and personalization. A clear trend that could be seen is that publishers are moving towards user-first thinking where they are experimenting with different things, especially when it comes to an initiative to increase digital subscriptions &amp; conversions and solutions and programs on how to lower churn rate. Always put the reader in focus! <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">There were many interesting examples being shared with some of them including Mediahuis from Netherlands sharing how their very detailed data-driven insights was adding new advertising revenue to them, The Irish Times talking about how their focus on a month-long special food magazine was driving new reader revenue and Amedia from Norway talking about how a focus on local live sports broadcasts had increased customer engagement and driving new subscriptions. All good, hands-on,<strong style=\"color: crimson;\"><a href=\"https:\/\/yieldbird.com\/10-revenue-sources\/\"> examples of initiatives that can help drive publishers revenue! <\/a><\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"432\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/44.jpg\" alt=\"\" data-id=\"18153\" data-link=\"https:\/\/yieldbird.com\/inma-key-takeaways\/attachment\/44\/\" class=\"wp-image-18153\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/44.jpg 640w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/44-300x203.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/44-150x101.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"432\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/33.jpg\" alt=\"\" data-id=\"18152\" data-link=\"https:\/\/yieldbird.com\/inma-key-takeaways\/attachment\/33\/\" class=\"wp-image-18152\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/33.jpg 640w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/33-300x203.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/33-150x101.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/09\/22.jpg\" alt=\"\" data-id=\"18151\" data-link=\"https:\/\/yieldbird.com\/inma-key-takeaways\/attachment\/22\/\" class=\"wp-image-18151\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/22.jpg 640w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/22-300x200.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2019\/09\/22-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2 style=\"font-size: 20px;\">The conference was not all about how to increase revenue and subscriptions<\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Some of the other stories shared reminded us the importance media companies have in society when it comes to supporting free speech and democracy \u2013 presentation was done by Gazeta Wyborcza from Poland about how they got involved in a grass-roots movement, supporting free speech and women\u2019s rights (and how this increased loyalty and brand awareness). <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Another story came from Helsingin Sanomat in Finland. He took the opportunity to remind Presidents Trump and Putin during their summit meeting in Helsinki in 2018 about the importance of free speech by cleverly placing pro-democracy and free speech ads across over 300 outdoor billboards in and around the city center. Both powerful and interesting stories about how media companies play an important role in our society! <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Looking back it was for sure one of the most valuable <strong style=\"color: crimson;\"><a href=\"https:\/\/yieldbird.com\/events\/\">events <\/a><\/strong>of 2019. Big amount of discussions about going after opportunities instead of the ongoing sales pitches and hidden auto-promotion. From the perspective of the media related company, we are coming back to Warsaw with heads full of insights and ideas! <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>This past week Yieldbird spent 2 full days in Hamburg, attending the yearly INMA conference. It was a fully packed agenda with many interesting stories shared by publishers. The main take-aways from this publisher-centric event Publishers are still scrambling for advertising revenue as the big ad tech companies (Facebook, Amazon, and Google) continue to attract [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":15482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"content-category":[],"class_list":["post-18174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=18174"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18174\/revisions"}],"predecessor-version":[{"id":33448,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/18174\/revisions\/33448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/15482"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=18174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=18174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=18174"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=18174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}