{"id":18311,"date":"2019-10-08T11:01:53","date_gmt":"2019-10-08T09:01:53","guid":{"rendered":"https:\/\/yieldbird.com\/?p=18311"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"google-ad-sense-vs-google-ad-manager","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/google-ad-sense-vs-google-ad-manager\/","title":{"rendered":"Google Ad Sense vs. Google Ad Manager"},"content":{"rendered":"\n

Let\u2019s say you have just uploaded a new post on a blog you have recently launched. You\u2019re sipping your morning latte and checking how it all looks. You have just read once again what you had been writing for the last five days, knowing the content almost by heart. You start to scan the text, paragraph by paragraph, roughly checking if everything is in place and if you haven\u2019t missed anything. There are the graphics you received late last night from your amateur designer friend \u2013 just a quick look. Okay, it seems on point.<\/p>\n\n\n\n

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Now let\u2019s assume you have been running your blog already for a few months. The number of your users is growing visibly, your features are popular and users share links to your blog to inspire each other. \u201cWhat if I displayed some ads<\/strong><\/a>?\u201d, comes to your mind for the first time. <\/p>\n<\/div><\/div>\n\n\n\n

Great, but how do I do it? There\u2019s not much time, it\u2019s late at night, you still need to finish work. Plus, it\u2019s time to go home. What if someone could do it for you? You have no clue how to do it after all.<\/p>\n\n\n\n

Now switch perspectives.<\/strong><\/h2>\n\n\n\n


Saturday morning. You\u2019re doing overtime at the office because you haven\u2019t finished your work yesterday. You took a bite on the go, smeared your laptop with the food by the way, and finally uploaded yesterday\u2019s presentation. It\u2019s your millionth attempt at enhancing profit from a number of new websites launched by your boss last year.<\/p>\n\n\n\n

In the meantime, you\u2019re checking your mailbox. Sales staff are\ncomplaining that their client\u2019s campaign is at risk<\/strong><\/a> and you need to do\nsomething about it. So you decide to call your colleague who was responsible\nfor all the arrangements. You don\u2019t come to any conclusions. Knowing not much\nmore than a while ago, you hang up.<\/p>\n\n\n\n

Why am I telling you these stories?<\/strong><\/h2>\n\n\n\n
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If any of the above situations ring a bell for you, it means you know it all too well that without relevant technology, it will be hard, if not impossible, for you to capitalize on the content you create. Nowadays, \u201ctechnology\u201d is already an understatement because it has entered all areas of life. And the problem is not with access to it but with being able to use it efficiently. <\/p>\n<\/div><\/div>\n\n\n\n

The two above stories are only seemingly different. In both cases,\nthere is one point: to make money on the content you create. In each of them,\nyou want ads to become your source of income. The only difference is the stage\nto which you have progressed your business. And it is the stage of your\nbusiness growth that should mainly determine your choice of technology.<\/p>\n\n\n\n

Obviously, you could ask me why I offered you some boring stories to compare AdSense and Ad Manager instead of just saying how things are. <\/p>\n\n\n\n

Well, I did it on purpose because I have been following the evolution of advertising technologies for a few years now and have talked to many publishers. And they always ask me which one is better: AdSense or Ad Manager? The trouble is that I would have to answer their question with a bunch of reservations, exceptions, nuances and eventually say something very inconclusive. Which is what I want to avoid at all costs. <\/p>\n\n\n\n

So if you asked Google: \u201cwhat\u2019s better for me \u2013 AdSense or Ad Manager?\u201d, I want to give you a proper answer.<\/p>\n\n\n\n

Time to decide.<\/strong><\/h2>\n\n\n\n


Let\u2019s take a look from your business perspective. Don\u2019t get me wrong: identifying the stage of your business development means simply defining your current needs and the challenges you need or want to face. If the first scenario seems more familiar \u2013 AdSense will work best for you. This popular ad network is very easy to implement \u2013 all you need to do is create an AdSense account<\/strong><\/a>. If your inventory is positively verified, you are ready to paste AdSense tags in your website code. When you\u2019re done, you can start reaping the benefits because Google AdSense will do the rest for you. Easy, right?<\/p>\n\n\n\n

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However, if the second story hits closer to home, then you need a tool that will assist you in managing adverts in a more advanced and multi-faceted manner. Google Ad Manager is a tool that offers a range of components to effectively and comprehensively manage the monetization of your inventory. <\/p>\n<\/div><\/div>\n\n\n\n

In order to be able to use Google Ad Manager, you only need to have a Google AdSense account (even if you are not going to use the account later on). When codes are pasted on your website, you are all set to use the tool. <\/p>\n\n\n\n

Do I Need Ad Exchange?<\/strong><\/h2>\n\n\n\n


Compared to Google Ad Manager, you may face more difficulty accessing Google Ad Exchange, the largest marketplace for online ads. It is a meeting place for the largest buyers seeking the best inventories for their advertising campaigns. The attractiveness of this marketplace is obvious; it\u2019s simply a must-have. However, the entry threshold is significantly higher as you need a sufficient number of website views (around 5 million monthly). Although anyone can apply for an AdX account, the Mountain View giant will accept only some submissions.<\/p>\n\n\n\n

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