{"id":18420,"date":"2019-10-11T10:29:37","date_gmt":"2019-10-11T08:29:37","guid":{"rendered":"https:\/\/yieldbird.com\/?p=18420"},"modified":"2024-07-22T19:27:14","modified_gmt":"2024-07-22T17:27:14","slug":"block-inappropriate-ads","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/block-inappropriate-ads\/","title":{"rendered":"How to Block Inappropriate Ads in Google AdManager & Open Bidding [Practical Guide]"},"content":{"rendered":"\n

Blocking inappropriate ads<\/strong> from running on a website is most effective if you collect accurate source data first. In the beginning, detect the advertiser and then select the source of the leak (if it’s not Google Ad Exchange itself, try changing the EBDA settings according to our guide).<\/p>\n\n\n\n

How To Block Inappropriate Ads?<\/h2>\n\n\n

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Selling your inventory programmatically is lucrative, but in this model stopping inappropriate ads<\/em> from showing up on the website can be a chore. Nevertheless, for many reasons (and especially in the era of brand safety), blocking specific creations or advertisers<\/a> is inevitable.<\/p>\n\n\n\n

\"how<\/figure>
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Algorithms used by the shady advertisers’<\/a> tools are not idle, and increasingly often they actually find their way to sneak onto your site. However, this fight does not have to be lost. As we provide ongoing blocking support to more than 250 publishers, we want to share our good practices. Follow our well-trodden path and stop inappropriate ads<\/strong> on your site efficiently!  <\/p>\n\n\n\n

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By the way: if you are a Google AdSense user, rest assured that you also can <\/i>block particular ads in AdSense<\/em><\/a>. However, since you are here, it means that programmatic monetization<\/a> matters to you. Maybe it’s time to move to the next level? <\/i><\/p>\n\n\n\n

How to detect an advertiser that emits intrusive ads?<\/h2>\n\n\n\n
\"how<\/figure>
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Proven tip: If you are a yield manager or ad ops expert, share this manual with the editors, PR managers, content managers, supervisors – those who visit the website or are in touch with users.<\/i><\/p>\n<\/div><\/div>\n\n\n\n

Gather (or ask to have\ndelivered) the following source data: <\/p>\n\n\n\n

  1. A screenshot with both the unwanted ad and the page on which the ad is located. <\/li>
  2. The entire URL address of the page on which the ad is displayed.<\/li>
  3. Depending on the device: 
    1. For desktop users: The link address obtained by right-clicking on the ad (“Copy link address”);<\/li>
    2. For mobile users: The URL obtained by clicking on the ad (before clicking on it, the user must turn on the airplane mode or turn off data transmission).<\/li><\/ol><\/li>
    3. The URL of the landing page to which the ad redirects.<\/li><\/ol>\n\n\n\n
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