{"id":19337,"date":"2019-11-05T10:00:50","date_gmt":"2019-11-05T09:00:50","guid":{"rendered":"https:\/\/yieldbird.com\/?p=19337"},"modified":"2024-07-22T19:27:13","modified_gmt":"2024-07-22T17:27:13","slug":"increase-revenue-using-tech-products","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/increase-revenue-using-tech-products\/","title":{"rendered":"How to Increase Revenue from Online Advertising Using Technological Products (UPDATE: 2021)"},"content":{"rendered":"\n

When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually, the first step in this direction is to start monetizing with Adsense\/Google Ad Manager<\/a>, or another ad server \u2013 the decision often depends on the size and the extent of the publisher\u2019s knowledge.<\/p>\n\n\n\n

The next step will usually be to learn about the ways in which to maximize their revenues<\/strong>. This can be helped by adding new, characteristic advertising units<\/b><\/a>, applying best practices in terms of placement of ads on the site<\/b><\/a>, or adding technological solutions such as header bidding<\/b><\/a>, which can quickly contribute to a rapid increase in revenues. What else is worth being given a try? After many tests, we are able to propose several products that can increase advertising revenues<\/em>.<\/p>\n\n\n\n

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How to increase revenue using tech products?<\/h2>\n\n\n\n

Unlocking AdBlock traffic<\/h3>\n\n\n\n
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One of the technological solutions that can help to increase publishers\u2019 proceeds from online advertising<\/strong> is the monetization of adblock traffic. In recent years, we have seen an increase in the use of adblock in all countries. A recent study on this topic shows that adblock is used by 26% of all users<\/b><\/a> (statistics from the US) to even 42% of users (statistics from Poland). <\/p>\n\n\n\n

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Due to the ever-more-frequent use of adblock technologies, publishers, advertisers, and advertising agencies record losses in revenues from online advertising. This is why solutions have started to appear on the Internet advertising market that are supposed to help monetize the traffic blocked by adblock solutions, without being too intrusive for the users. <\/p>\n<\/div><\/div>\n\n\n\n


Also, our experts have tested such a solution \u2013 with our publishers. We used the solution offered by Uponit (now Blockthrough<\/a>!<\/b>). It is a platform whose task is to reclaim advertisements.<\/p>\n\n\n\n

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Using the created technology, the company helps online publishers to measure and restore advertising resources that have been blocked<\/b>, as well as to communicate with users who block ads. Their service is certified by Eyeo (the company that owns the most commonly used adblock). <\/p>\n<\/div><\/div>\n\n\n\n

Their technological solution lets through ads that meet the requirements of the Acceptable Ads<\/b><\/a> program. It is a program created on the initiative of none other than Eyeo, supposed to help publishers, advertisers, and advertising networks to create a new source of monetization, freeing up a part of the blocked area where non-intrusive ads can be displayed with a much more positive reception.<\/p>\n\n\n\n

The tests have shown us that, thanks to this technology, average revenue increases are in the range of 10%\u201315%<\/b>. There are also sites where the growth was even more evident and reached the level of about 60%, as demonstrated by the chart below:<\/p>\n\n\n\n

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The important thing in the implementation of this type of solution is to observe whether the ads that have been unlocked are not too intrusive for the users and do not cause a decline in the sessions or page views.<\/p>\n\n\n\n

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