![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/11\/0204-Publisher-or-advertiser-04-02-1024x640.png\")
<\/figure>Why? Hold your horses! Before I show you the facts, I will try to illustrate a day in the life of a programmatic specialist. <\/p>\n<\/div><\/div>\n\n\n\n
- 9:00<\/strong> Publisher: statement of the expenditure of particular media houses<\/li>
- 9:20<\/strong> Publisher: meeting regarding the optimization of advertising grids to increase the expenditures of potential advertisers<\/li>
- 10:20<\/strong> Advertiser: answers to an agency brief and recommendation to a particular advertiser<\/li>
- 11:00<\/strong> Publisher: estimation of a space offered and issuance of dedicated units<\/li>
- 11:30<\/strong> Publisher: coffee break and discussion on the current situation with particular advertisers<\/li>
- 12:00<\/strong> Superman: lunch<\/li>
- 13:00<\/strong> Advertiser: status with media houses and training on space purchase on the so far issued deals<\/li>
- 14:30<\/strong> Advertiser: troubleshooting deals the verification of the number of purchased views on the buyer\u2019s side<\/li>
- 15:00<\/strong> Advertiser: contact to solve the mystery of the halt in purchase emerging on the agency\u2019s side<\/li>
- 16:00<\/strong> Traffic: verification of the setup of issued deals<\/li>
- 16:30<\/strong> Publisher: analysis of space<\/li>
- 17:00<\/strong> Publisher: preparation of a programmatic offer based on the results and market demand<\/li>
- 17:30<\/strong> Publisher and advertiser circulation of a new offer<\/li><\/ul>\n\n\n\n
As you have noticed on the list above, a programmatic specialist is perfectly aware of the problems of publishers and buyers. SSP and DSP. Publishers and advertisers.<\/p>\n\n\n\n
To maintain the fair\nbalance in action, Superman always minds the symbiosis of these three organs<\/strong><\/h2>\n\n\n\n
Publishers
Trading (programmatic specialist)
Buyer (advertiser)<\/strong><\/p>\n\n\n\nOur superhero knits the PMP advertisement ecosystem<\/strong><\/a> together. <\/p>\n\n\n\n
The core of the programmatic specialist\u2019s work is to maintain smooth business cooperation and technical cooperation with these three organs. The main tasks of Superman are as follows:<\/p>\n\n\n\n
- Supporting the development of the offer <\/li>
- Analysis, troubleshooting<\/li>
- Strategy <\/li>
- Sale <\/li>
- Training <\/li>
- Technical support <\/li>
- Client acquisition and ongoing customer service<\/li>
- Recommendation of operations and changes in the advertising grid of Internet services in line with the leading trends.<\/li><\/ul>\n\n\n\n
Some will ask the following – what do we need a programmatic specialist for when we have an open market?<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/11\/0204-Publisher-or-advertiser-04-03-1024x640.png\")
<\/figure>\n
Consent, but only with those who have been hailed true all-arounders in the scope of impossible KPI realization. Raise your hand if you realized a campaign by generating as much leads on space as possible: <\/p>\n<\/div><\/div>\n\n\n\n- With viewability of 90% <\/li>
- Targeting at fishermen of African sandbanks<\/li>
- Targeting at a district<\/li>
- Whitelist, and brand safety, with a high CTR rate<\/strong><\/a>, displayed on top of the website commercial slots<\/li>
- 100% TrueView videos and restricted keywords within a rate of 0.35$; not to mention the use of rich media and videos.<\/li><\/ul>\n\n\n\n
Teaming up with a programmatic specialist, as the advertiser, let’s us to explicitly verify the space before spending any kind of a budget. Knowing the results of the viewability of a chosen section and cost-effectiveness of emissions of a particular size and creation format, the advertiser, together with Superman, can point at particular units and spaces to emit their creations on. The buyer does not have to risk even 1% of the realization by worrying about an undelivered campaign.<\/p>\n\n\n\n
By choosing, for example, emission within a programmatic guaranteed\nmodel, the programmatic specialist can guarantee the buyer to purchase the\nemissions within a specified period on particular Internet services and\nparticular sections, on the chosen creation, and on the selected user by\nreserving the space within the agreed price, excluding the risk of exceeding\nthe budget.<\/p>\n\n\n\n
The advertiser finds comfort and financial safety as he or she can focus\non the other aspects of strategy realization. He or she is sure of it and knows\nexactly the amount of money to be taken from the budget for the campaign\nemission.<\/p>\n\n\n\n
The key aspect of the cooperation between the agency and the specialist<\/h2>\n\n\n\n
The specialist knows better than anyone which spaces to support and what is worth recommending to the publisher. <\/p>\n\n\n\nSuperman knows specifically what is working well when emitting an advert on a particular DSP and also on which website it is worth doing so. Being fully aware of the current advertising market trends<\/strong><\/a>.<\/p>\n\n\n\n
- 100% TrueView videos and restricted keywords within a rate of 0.35$; not to mention the use of rich media and videos.<\/li><\/ul>\n\n\n\n
- 9:20<\/strong> Publisher: meeting regarding the optimization of advertising grids to increase the expenditures of potential advertisers<\/li>
![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/11\/logos1-1024x640.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2019\/11\/logos2-1024x640.png\")
<\/figure>\n\n\n\n