{"id":24892,"date":"2020-10-21T10:32:51","date_gmt":"2020-10-21T08:32:51","guid":{"rendered":"https:\/\/yieldbird.com\/?p=24892"},"modified":"2024-07-22T19:27:12","modified_gmt":"2024-07-22T17:27:12","slug":"how-google-adsense-works-for-wordpress","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/how-google-adsense-works-for-wordpress\/","title":{"rendered":"How Google Adsense Works with WordPress?"},"content":{"rendered":"\n

Contextual advertising historically has been one of the most widely used ways of traffic monetization. In spite of the fact that it\u2019s been shelved by the Programmatic market, it is still utilized by many small businesses; including bloggers dabbling with the prospect of generating some kind of financial reward for their efforts. Google AdSense<\/strong> is one of the most popular contextual advertising systems in the world, whereas WordPress<\/strong> remains one of the web\u2019s most popular Content Management Systems (roughly \u2153 of all websites use it).

Taking this landscape into account, today we will discuss how these two work together. Being a blog owner myself, I started using AdSense back in 2006 and have continued to do so. So here I would like to share some of my experiences and approaches to using AdSense on WordPress<\/strong>.<\/p>\n\n\n\n

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AdSense on WordPress for Content and Search<\/h2>\n\n\n\n
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\"How<\/figure><\/div>\n\n\n\n

The most commonly used AdSense<\/strong> tags involve simply the displaying of ads next to content on the page, where the content finds matching creatives<\/a>. For example, if your blog is about travel, AdSense will most likely display ads related to hotels, air travel, restaurants and suitcases. Since most of the ads in AdSense are paid for in the CPC<\/strong> (Cost Per Click) model, you will achieve the best results when the ads are relevant to what the user is interested in.

AdSense on WordPress<\/em> provides you with an option to either create ad units manually or to automatically insert them in the right spaces on your website. The former feature is useful when you want to have full control of your site and to be able to precisely select where and how you want the ads to be displayed. For example, AdSense gives you the ability to select those specific ad unit dimensions that will be most suitable for your web template.

Automatic ad insertion is useful when you want to save time and give Google the chance to optimize the setup on their end.

AdSense for Search (AFS)<\/strong>, on the other hand, provides website owners with two useful features. The first one is the Custom Search Engine<\/a>, which searches specific domains and displays ads next to the search results. Custom Search Ads<\/a> are to be used when you have a search engine on your website (and WordPress does) and you want to display ads there as well.

To get the best results, you should use both standard ads and AFS.<\/p>\n\n\n\n

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Good places to put ads in the template<\/h3>\n\n\n\n
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The general idea is to put ads where they can be seen<\/b> (and have good viewability), noticed by the user, and clicked on. Ads not only need to be relevant to the user, but as mentioned earlier, they also need to be clicked on in order for the Publisher to be compensated for them.

Putting ads at the beginning of the content is one of the ideas which we advise you to explore. If you can insert them in the first paragraph of text (aligned left or right), or put them between the first and second paragraphs, you should see pretty good results.

Other places you should consider<\/b> inserting ads in the template are: <\/p>\n\n\n\n