Joining International News Media Association<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/12\/inma_logo-1024x314.jpg\")
<\/figure><\/div>\n\n\n\nWe became a proud member of the International News Media Association<\/a><\/strong><\/span>. INMA is the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand.<\/p>\n\n\n\nActive participation in INMA activities, as well as our membership in IAB Europe and the Google Certified Publishing Partner program, is a unique opportunity for us to reach Publishers around the world with our solutions and support.<\/p>\n\n\n\n
<\/div>\n\n\n\nIndustry nominations and awards<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\nOur publisher solutions were recognized noticed by the digital advertising industry. In 2020 Yieldbird was among the nominees in the Sell-side innovation category in<\/span> The Drum Digital Advertising Awards Europe<\/strong><\/span> and among the finalists in the Best Programmatic Consulting Or Advisory Firm category in <\/span>The AdExchanger Awards<\/span><\/strong>. <\/span><\/p>\n\n\n\nWe also received a nomination for the <\/span>Polish Intelligent Development Award 2020<\/span><\/strong> in the category “Innovative technologies of the future<\/span>“.<\/p>\n\n\n\nMoreover, We received an exceptional award in the ad tech industry – the title of <\/span>Google Change Agent<\/span><\/strong>. The award was granted to us for development and educational activities around the new reporting tool – Yieldbird Insights.<\/span><\/p>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/01\/Google_Change_Agent_award_Yieldbird-1.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nSolutions for the challenges ahead<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\nIn October 2020, together with Adform, Gazeta.pl, Starcom and Grupa \u017bywiec we carried out a first successful advertising campaign based solely on 1st Party Cookies<\/strong><\/span><\/a>. <\/p>\n\n\n\nThis accomplishment has paved the way for solutions to a key problem in digital marketing relating to the elimination of 3rd party cookies for browser engines. <\/span><\/p>\n\n\n\n<\/div>\n\n\n\nSharing knowledge more than ever<\/strong><\/h2>\n\n\n\n<\/div>\n\n\n\nWithout the opportunity to participate in face-to-face meetings, our experts actively and willingly shared their knowledge using various virtual opportunities. We were speakers at key industry eve<\/span>nts (such as IAB Europe’s Virtual Programmatic Day<\/a> or Data Science Summit 2020<\/a>), and as members of the IAB Programmatic Trading Committee, we have co-created Guide to Supply Path Optimization (SPO)<\/span><\/strong><\/a>.
<\/p>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/01\/yieldfest_online_2020.jpg\")
<\/figure><\/div>\n\n\n\nWe also organized a virtual edition of our flagship event, Yieldfest, which we devoted to discussions on the<\/span> best practices of how to manage inventory monetization efficiently<\/strong><\/span><\/a> in the pandemic world of 2020. The event was attended and watched by several hundred people!<\/span><\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nWe became a proud member of the International News Media Association<\/a><\/strong><\/span>. INMA is the world’s leading provider of global best practices for news media companies looking to grow revenue, audience, and brand.<\/p>\n\n\n\n Active participation in INMA activities, as well as our membership in IAB Europe and the Google Certified Publishing Partner program, is a unique opportunity for us to reach Publishers around the world with our solutions and support.<\/p>\n\n\n\n Our publisher solutions were recognized noticed by the digital advertising industry. In 2020 Yieldbird was among the nominees in the Sell-side innovation category in<\/span> The Drum Digital Advertising Awards Europe<\/strong><\/span> and among the finalists in the Best Programmatic Consulting Or Advisory Firm category in <\/span>The AdExchanger Awards<\/span><\/strong>. <\/span><\/p>\n\n\n\n We also received a nomination for the <\/span>Polish Intelligent Development Award 2020<\/span><\/strong> in the category “Innovative technologies of the future<\/span>“.<\/p>\n\n\n\n Moreover, We received an exceptional award in the ad tech industry – the title of <\/span>Google Change Agent<\/span><\/strong>. The award was granted to us for development and educational activities around the new reporting tool – Yieldbird Insights.<\/span><\/p>\n\n\n\n In October 2020, together with Adform, Gazeta.pl, Starcom and Grupa \u017bywiec we carried out a first successful advertising campaign based solely on 1st Party Cookies<\/strong><\/span><\/a>. <\/p>\n\n\n\n This accomplishment has paved the way for solutions to a key problem in digital marketing relating to the elimination of 3rd party cookies for browser engines. <\/span><\/p>\n\n\n\n Without the opportunity to participate in face-to-face meetings, our experts actively and willingly shared their knowledge using various virtual opportunities. We were speakers at key industry eve<\/span>nts (such as IAB Europe’s Virtual Programmatic Day<\/a> or Data Science Summit 2020<\/a>), and as members of the IAB Programmatic Trading Committee, we have co-created Guide to Supply Path Optimization (SPO)<\/span><\/strong><\/a>. We also organized a virtual edition of our flagship event, Yieldfest, which we devoted to discussions on the<\/span> best practices of how to manage inventory monetization efficiently<\/strong><\/span><\/a> in the pandemic world of 2020. The event was attended and watched by several hundred people!<\/span><\/p>\n\n\n\nIndustry nominations and awards<\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nSolutions for the challenges ahead<\/strong><\/h2>\n\n\n\n
Sharing knowledge more than ever<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n