{"id":28594,"date":"2021-06-02T13:18:12","date_gmt":"2021-06-02T11:18:12","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28594"},"modified":"2024-07-22T19:27:12","modified_gmt":"2024-07-22T17:27:12","slug":"yieldbird-behind-the-scenes-of-the-adtech-company","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/yieldbird-behind-the-scenes-of-the-adtech-company\/","title":{"rendered":"Yieldbird – Behind the Scenes of the AdTech Company"},"content":{"rendered":"\n

At Yieldbird, we look to help our clients to optimize their Programmatic revenues and manage their advertising space on the Internet. But how do we set about achieving these optimizations? How do customers reach us? Who is responsible for delivery, results, negotiations, and technical issues? Well, let us guide you through the process, step by step. <\/span><\/strong><\/p>\n\n\n\n

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It all starts with our Growth department, which is made up of two teams: PR & Marketing <\/strong>and New Business & Publishers<\/strong>. Our PR & Marketing <\/strong>works on building an awareness and recognition of our brand, taking care of the graphic design of our materials and pursuing a number of initiatives, such as posting posts, items of interest, and case studies on our blog. The team also runs webinars and trainings<\/a> on Programmatic. What is more, they monitor current trends and news (for example, contributing to Reddit AdOps community<\/a>), look after artwork, participate in industry events, run social media, publish a newsletter, take care of SEO, collect company know-how, and turn technical details into marketing ideas.<\/span><\/p>\n\n\n\n

The New Business & Publishers<\/strong> team engages in proactive searching for potential customers, contacting Publishers who can benefit from our solutions. Additionally, our Business Development Executives are the first point of interaction for those Publishers who contact us. The teams then assess whether we are in a position to help them, and to what extent. These first engagements are called lead generation talks.<\/span><\/p>\n\n\n\n


Another key activity of the team is the securing of potential deals with new customers. This normally completes a process which has seen the input of specialists and technical advisers. At meetings, the teams present our products, explaining the processes and benefits, and setting out terms of cooperation. We provide services to customers both from Poland and abroad, so we look to have a broad language pool to cater for all communication flows.<\/span><\/p>\n\n\n\n

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What follows when Publisher express an interest in cooperation?<\/strong><\/h2>\n\n\n\n
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We invite them to test the product! And from that moment on, our Customer Success<\/strong> team takes care of all related aspects. It is they who tend to our Client\u2019s needs, building relationships and trust. Their first task is to prove the merits of the product – setting the conditions and assumptions, and guiding the Client through the test; and summarizing what we have managed to do, what benefits we have achieved now, and what we can do now moving forward.<\/span><\/p>\n\n\n\n

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So everything has gone smoothly and the Client is satisfied with the test. What follows from this point?\n<\/strong><\/h2>\n\n\n\n
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All clients have different needs, so as Customer Success Managers<\/strong> we try to meet their requirements and expectations – like chameleons, navigating in various environments, from corporations to start-ups. Corporate Clients will be more interested in weekly status reports, whereas for start-ups flexibility and informality in communication come to the fore. <\/span><\/p>\n\n\n\n

Customer Success Managers<\/strong> deal with a group of their own Clients for whom an SPOC (single point of contact) is assigned. A Customer Success Manager acts as an internal Project Manager who has to manage a given problem and ensure that it will be solved in a time frame that is satisfactory for the client. CSMs also have to translate both the solution and the ad-tech speak into a mode that the Client understands.<\/span><\/p>\n\n\n\n

In addition, an important part of working in Customer Success<\/strong> is understanding the Client’s needs, and learning their business over time; all so as to be able to optimise delivery. More and more often, we also take on short consulting projects, auditing the current situation of the Client, which allow us to discover the full potential of the Publisher’s revenues and the factors inhibiting their growth.
At Yieldbird, the entire Customer division responsible for cooperation with Publishers, comprises four departments: Customer Success<\/strong>, Customer Performance<\/strong>, AdOps <\/strong>and Demand Development<\/strong>.<\/span><\/p>\n\n\n\n

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