{"id":28667,"date":"2021-06-11T09:52:00","date_gmt":"2021-06-11T07:52:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28667"},"modified":"2024-07-22T19:27:12","modified_gmt":"2024-07-22T17:27:12","slug":"ad-tech-programmatic-newsletter-june-11th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-june-11th-2021\/","title":{"rendered":"Ad Tech &Programmatic Newsletter – June 11th 2021"},"content":{"rendered":"\n

Welcome to this week\u2019s edition of The Yieldbird Digest.<\/span><\/strong><\/p>\n\n\n\n

Last week the world of AdTech resembled a series of military manoeuvres taking place on a battlefield. NOYB went on the offensive, sending 500 complaints relating to the deliberate obstructing of \u2018opt out\u2019 tracking cookies. Is TCF a sufficient shield for Publishers in the light of GDPR rules? In one of the following articles, IAB Europe\u2019s Legal Director endeavours to get to grips with the issue.<\/span><\/strong><\/p>\n\n\n\n

On a different front, there was a big surprise when the French government entered into a settlement with Google, whereby the Tech Giant undertook to implement changes in its advertising model. We look at the scope of the activities that the settlement encompasses, and we ask how this landmark event may affect the entire industry<\/span><\/p>\n\n\n\n

You will find insights to these and other issues in the articles we have prepared for this week.<\/span><\/p>\n\n\n\n

Good reading!<\/span><\/p>\n\n\n\n

Dawid Cholewa, Customer Performance Team Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\nIAB Europe, TCF and NOYB\u2019s War On Cookie Banners<\/span><\/a>
\nEstimated reading time ~ 7\u00a0minutes<\/strong><\/span><\/span>
\n\nConsumer organisation NOYB led by Max Schrems announced that it has sent out over 500 draft GDPR complaints to European organisations, aimed at ending the \u201ccookie banner terror\u201d in the EU <\/span><\/span>

\n\nGoogle to change global advertising practices in landmark antitrust deal<\/span><\/a>
\nEstimated reading time ~ 4 minutes<\/strong><\/span><\/span>
\n\nThe settlement, included a fine on of 220 million euros ($268 million), was the first time Google had agreed to make changes to its ads business.<\/span><\/span>

\n\nThe fight for Adtech user privacy isn\u2019t about privacy at all<\/span><\/a>
\nEstimated reading time ~ 6 minutes<\/strong><\/span><\/span>
\n\n“If users don\u2019t seem to really care about their digital privacy enough to do anything different \u2013 why should the industry care so much?” – asks Judy Shapiro, Editor-in-Chief at The Trust Web Times<\/span><\/span>

\n\nThe 50 Most Profitable Internet Companies Ranked by Visitors per Second in 2020<\/span><\/a><\/strong>
\nEstimated reading time ~ 2 minutes<\/strong><\/span><\/span>
\n\nE-commerce made up a majority of the list of websites, with 17 out of the 50 companies falling into this category.<\/span><\/span>

\n\nEmerging Formats in Programmatic Advertising<\/span><\/a><\/strong>
\nEstimated reading time ~ 3 minutes<\/strong><\/span><\/span>
\n\nProgrammatic Out Of Home (OOH), Connected TV (CTV) Programmatic and Audio Programmatic are increasingly becoming a part of the advertising landscape.<\/span><\/span>

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Explore these elite search marketing topics \u2014 and the actionable tactics you need to succeed \u2014 at SMX Advanced<\/strong>, online June 15-16.<\/span><\/p>\n\n\n\n

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\"Ad<\/figure><\/div>\n\n\n\nBest Options for GAM Open Bidding Yield Partners Beyond AdX<\/span><\/a><\/strong><\/span><\/span>

\n\nWhat are the best SSPs for particular region\/tier?<\/span><\/a><\/strong><\/span><\/span>

\n\nDetermining CTR drop<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n\n\n
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\"Number<\/figure><\/div>\n\n\n\n
\"89%<\/figure><\/div>\n\n\n\n

While <\/span>89<\/span><\/strong>% companies believe that a good Customer Experience strategy is important or even very important to their business, nearly half regularly review their CX strategy.
Source: The Drum<\/strong><\/a><\/span><\/p>\n\n\n\n

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