{"id":28710,"date":"2021-06-18T12:26:00","date_gmt":"2021-06-18T10:26:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28710"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-june-18th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-june-18th-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; June 18th 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to this week\u2019s edition of The Yieldbird Digest.<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">The ramifications of France&#8217;s decision on the Google antitrust settlement looks set to be further fuelled by the new round of antitrust bills going through the U.S. House of Representatives. To better understand which interest groups may be affected by these unfolding actions, Digiday has provided us with a meticulously drawn up Cheat Sheet.<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Moving away from this protracted issue, we have also added to our newsletter items about how Programmatic will be used during the upcoming Olympics.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Enjoy reading these and other insightful articles which we have prepared and gathered!<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Marta Todorczuk, Marketing Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><a href=\"https:\/\/digiday.com\/media\/cheat-sheet-how-new-antitrust-bills-could-force-more-data-access-from-facebook-and-google-and-stop-them-from-favoring-their-own-services\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">Cheat Sheet: How new antitrust bills could force more data access from Facebook and Google<\/span><\/a><br>\n<strong>Estimated reading time ~ 6&nbsp;minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">The Ending Platform Monopolies bill might have prevented Google from implementing the alleged Project Bernanke scheme.<\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/www.exchangewire.com\/blog\/2021\/06\/08\/europes-fractured-ctv-landscape-to-scale-the-ctv-opportunity-across-europe-we-need-to-understand-local-differences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">To Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences<\/span><\/a><br>\nEstimated reading time ~ 4 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">CTV advertising is becoming the new darling of video advertising, but one solution won\u2019t fit an entire continent.<\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><a href=\"https:\/\/mumbrella.com.au\/sevens-magnite-partnership-to-give-programmatic-buying-new-flexibility-at-the-olympics-687760\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">Seven\u2019s Magnite partnership to give programmatic buying \u2018new flexibility\u2019 at the Olympics<\/span><\/a><br>\n<strong>Estimated reading time ~ 4 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">&#8220;The exciting bit about making inventory available programmatically for the Olympics is it does give buyers the opportunity to put the right ad at the right moment in front of the right person&#8221;.<\/span><\/span><\/p>\n\n<p><strong style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif; font-size:12px\"><a href=\"https:\/\/whatsnewinpublishing.com\/adoption-of-first-party-ids-is-nearing-third-party-cookie-volumes-for-publishers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">Adoption of first-party IDs is nearing third-party cookie volumes for publishers<\/span><\/a><\/strong><br>\n<span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong>Estimated reading time ~ 3 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">Adform has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the programmatic bidstream.<\/span><\/span><\/p>\n\n<p><strong style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif; font-size:12px\"><a href=\"https:\/\/martechseries.com\/sales-marketing\/programmatic-buying\/trade-desk-launches-india-unleash-full-potential-open-internet-digital-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers<\/span><\/a><\/strong><br>\n<span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong>Estimated reading time ~ 3 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">Rapid digitization of the media industry has provided a paradigm shift in the way Indians consume content online. In particular, content consumption on the open internet has exploded in the last 18 months.<\/span><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png\" alt=\"Free Yieldbird Webinars on Programmatic, AdTech and Digital Advertising\" class=\"wp-image-27646\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-300x76.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-150x38.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-768x194.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">&nbsp;If you\u2019re looking for peer-to-peer support with a variety of Programmatic topics, then check out the <strong>Reddit AdOps Channel<\/strong> which boasts an active and ready-to-help community.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.reddit.com\/r\/adops\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Join the community<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/112247838\/we-get-malvertising-in-landing-page-for-our-own-domain?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"color:#ff2450\">We get Malvertising in landing page for our own domain<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/113240373\/how-do-i-export-audience-segments?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">How you can export audience segments?<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/o0b445\/nonpersonalized_ads_from_adsense_and_cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#ff2450\">Non-personalized ads from AdSense and cookie consent. What category of cookies do they fall under?<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/06\/Ads-shown-on-premium-news-sites-are-44-more-likely-to-be-trusted-than-ads-on-social-media-sites.-1024x517.jpg\" alt=\"Ads shown on premium news sites are 44% more likely to be trusted than ads on social media sites\" class=\"wp-image-28685\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Ads shown on premium news sites are <\/span><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">44<\/span><\/strong><span class=\"has-inline-color has-black-color\">% more likely to be trusted than ads on social media sites.<br>Source: <strong><a href=\"https:\/\/www.mediapost.com\/publications\/article\/343916\/outbrain-study-shows-added-trust-in-native-ads-ex.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Media Post<\/a><\/strong><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week\u2019s edition of The Yieldbird Digest. The ramifications of France&#8217;s decision on the Google antitrust settlement looks set to be further fuelled by the new round of antitrust bills going through the U.S. House of Representatives. To better understand which interest groups may be affected by these unfolding actions, Digiday has provided [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-28710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=28710"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28710\/revisions"}],"predecessor-version":[{"id":33349,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28710\/revisions\/33349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=28710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=28710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=28710"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=28710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}