{"id":28779,"date":"2021-06-25T10:50:00","date_gmt":"2021-06-25T08:50:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28779"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-june-25th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-june-25th-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; June 25th 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to the first astronomical summer edition of The Yieldbird Digest!<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">We start with the most important news of the week that electrified the digital world yesterday &#8211; &#8220;more time is needed across the ecosystem to get this right&#8221; writes Vinay Goel, Privacy Engineering Director at Google, announcing that the technology giant is delaying the cookie-blocking plan by almost 2 years. Will it change the strategy plans of entities in the AdTech industry? Or maybe the pace of work will not change at all, because there is just so much that still needs to be done? Check out the early comments.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">We also share a piece relating to Google&#8217;s changing of its Scaled Partner Management to Multiple Customer Management. This is a must read for all Publishers who do not have their own Ad Exchange accounts.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Good reading!<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Marcin Hajduk, Strategy Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/www.cnet.com\/news\/google-delays-chromes-cookie-blocking-privacy-plan-by-nearly-2-years\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">Google delays Chrome&#8217;s cookie-blocking privacy plan by nearly 2 years<\/span><\/a><br>\n<strong>Estimated reading time ~ 5\u00a0minutes<\/strong><\/span><\/span>\n<br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">&#8220;While there\u2019s considerable progress with this initiative, it&#8217;s become clear that more time is needed across the ecosystem to get this right&#8221;.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/www.adexchanger.com\/publishers\/heads-up-publishers-google-is-overhauling-its-channel-partner-program-on-sept-30\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30<\/span><\/a><br>\n<strong>Estimated reading time ~ 3\u00a0minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Starting on Sept. 30, Google will replace SPM with a new program called Multiple Customer Management (MCM), which is designed to simplify the Ad Manager experience.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/digiday.com\/marketing\/as-att-hits-critical-mass-media-spending-see-saw-from-ios-to-android-continues\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">As ATT hits critical mass, media spending see-saw from iOS to Android continues<\/span><\/a><br>\nEstimated reading time ~ 5 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Apple\u2019s crackdown on in-app tracking is starting to have a more pronounced effect on media spending.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/techcrunch.com\/2021\/06\/23\/adtech-startup-tomi-raises-seed-funding-to-make-real-estate-ads-perform-as-well-as-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce<\/span><\/a><br>\n<strong>Estimated reading time ~ 5 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Tomi competes against similar AdTech companies such as Anytrack, Sociaro, Meetotis, Alytics and Postclick.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/www.niemanlab.org\/2021\/06\/ted-williams-proved-local-news-can-be-profitable-now-hell-try-to-replicate-the-success-for-axios\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">Ted Williams proved local news can be profitable. Now, he\u2019ll try to replicate the success for Axios<\/span><\/a><br><\/strong>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 7 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">&#8220;If I look at media companies who are poorly run, everyone is really busy, stressed out, and they\u2019re not making money&#8221;.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/yieldbird.com\/how-to-acquire-premium-demand-for-your-inventory-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">How to Acquire Premium Demand for Your Inventory (PART 2)<\/span><\/a><\/strong><br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 4 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">It\u2019s high time to focus even more on the User Experience, Brand Safety and \u2013 last but not least \u2013 high quality Demand Suppliers.<\/span><\/span>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png\" alt=\"Free Yieldbird Webinars on Programmatic, AdTech and Digital Advertising\" class=\"wp-image-27646\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-300x76.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-150x38.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-768x194.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">A new\u00a0report from <strong>Magna Global <\/strong>says that global advertising will grow 14% to hit $657bn in 2021.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.thedrum.com\/news\/2021\/06\/14\/global-ad-market-projected-grow-14-2021\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Key findings<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/114362754\/my-ad-won-t-activate?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">Troubleshooting an ad stuck on &#8220;Ready&#8221;<\/span><\/a><\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/114151050\/adx-fraud?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">Invalid Traffic deductions<\/span><\/a><\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/113800063\/how-can-i-export-a-list-of-audience-segments-from-our-instance-of-google-ad-manger?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">How can I export a list of Audience Segments from our instance of Google Ad Manger?<\/span><\/a><\/strong><\/span><\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/06\/magna-global-advertising-report-2021-global-advertising-spending-will-grow-by-14-per-cent-1024x517.jpg\" alt=\"AdTech and Digital Publishing news: Report from Magna Global says that global advertising will grow 14% in 2021\" class=\"wp-image-28736\" width=\"483\" height=\"243\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Global advertising spending will grow by $78bn in 2021 (+<strong>14<\/strong>%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Source: <a href=\"https:\/\/magnaglobal.com\/magna-global-advertising-forecasts-june-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magna<\/a><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the first astronomical summer edition of The Yieldbird Digest! We start with the most important news of the week that electrified the digital world yesterday &#8211; &#8220;more time is needed across the ecosystem to get this right&#8221; writes Vinay Goel, Privacy Engineering Director at Google, announcing that the technology giant is delaying the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-28779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=28779"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28779\/revisions"}],"predecessor-version":[{"id":33347,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28779\/revisions\/33347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=28779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=28779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=28779"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=28779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}