{"id":28800,"date":"2021-07-08T09:58:31","date_gmt":"2021-07-08T07:58:31","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28800"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"multiple-customer-management-migration-are-you-ready","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/multiple-customer-management-migration-are-you-ready\/","title":{"rendered":"Multiple Customer Management Migration – Are You Ready?"},"content":{"rendered":"\n

MCM is set to replace SPM in September 2021. It\u2019s more than certain that after September 30th inventory which is not associated with MCM won\u2019t serve any ads from ADX.<\/strong><\/span><\/p>\n\n\n\n

Since last year, Google has been rolling out the beta version of the Multiple Customer Management (MCM<\/strong>) for selected Publishers and Channel Partners with Ad Manager 360 accounts. The idea is to replace Scaled Partner Management (SPM) with MCM<\/span>. In other words, Publishers will be required to use the MCM program<\/em> when monetizing non-owned and operated inventory in Ad Manager through a Channel Partner.<\/span><\/p>\n\n\n\n

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SPM to MCM Migration Timeline – Key Dates<\/h2>\n\n\n\n
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June 30, 2021<\/span> – the deadline for all eligible partners to contracting to ensure access to the MCM.<\/span><\/p>\n\n\n\n

July 1, 2021 – September 29, 2021<\/span> – SPM is still turned on, however you cannot or should not add new child publishers via SPM. <\/span><\/p>\n\n\n\n

Sept 30, 2021<\/span> – SPM will be turned off (exception: child publishers connected to channel partner via Linked Accounts).<\/span><\/p>\n\n\n\n

Oct 1, 2021<\/span> – ads will stop serving for the inventories not associated with an MCM parent by Sept 30.<\/span><\/p>\n\n\n\n

Jan 31, 2022<\/span> – SPM will be turned off for child publishers connected to channel partners via Linked Accounts.<\/span><\/p>\n\n\n\n

Feb 1, 2022<\/span> – ads will stop serving for the inventories not associated with an MCM parent by Jan 31.<\/span><\/p>\n\n\n\n

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Why Google is replacing Scaled Partner Management program with Multiple Customer Management<\/a><\/span>?<\/p>\n\n\n\n

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Multiple Customer Management implementation process<\/h2>\n\n\n\n
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\"Google<\/figure>\n\n\n\n

To give some context, the change is strictly technical in nature and will not affect the way 3rd party partners (parents) cooperate with Publishers and how much revenue is generated. <\/strong>Publishers who already have their own GAM account will simply need to approve the Parent\u2019s access to manage some parts of their inventory. Publishers who don\u2019t have their own GAM accounts will need to create them (it can be also done through the MCM invitation form, once the invitation is sent by the parent to the Publisher).<\/span><\/p>\n\n\n\n

As an example, in order to facilitate this transition we at Yieldbird have asked our Publishers to share the following information:<\/span><\/p>\n\n\n\n

  1. The company name to be used for the child Publisher;<\/span><\/li>
  2. The GAM network code, should a Publisher already own a GAM account (it\u2019s a unique number that identifies an Ad Manager network, it can be found under the \u201cNetwork settings\u201d section of the \u201cAdmin\u201d tab)<\/span>;<\/li>
  3. The email address to be used for this purpose, taking into consideration that:<\/span>
    1. If the Publisher already owns a GAM account, this email address needs to be associated with this GAM account;<\/span><\/li>
    2. If the Publisher doesn\u2019t have their own GAM account, but has an AdsSense or AdMob account, this must be the email address of an Admin user in that account.<\/span><\/li><\/ol><\/li><\/ol>\n\n\n\n

      After the invitation has been sent, the Publisher should complete the AdManager sign-in process. Once everything has been done, the verification process might take a few hours, but in some cases it may even take up to 2 weeks. If the Publisher’s account is not activated at this stage they will receive an email explaining why and what they can do. Once the registration process has been completed, the parent Publisher will perform the mapping of child domains to the Child Publisher\u2019s network code within the Parent\u2019s Ad Manager UI.<\/span><\/p>\n\n\n\n

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      NOTE: A Child Publisher user may accept an invitation on behalf of their network within the Google Ad Manager UI by navigating to Admin > Multiple Customer Management (MCM), so long as they have the following permission for their role under \u201cManage People\u201d.<\/em><\/span><\/p>\n\n\n\n

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