{"id":28808,"date":"2021-07-02T10:38:00","date_gmt":"2021-07-02T08:38:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28808"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-july-2nd-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-july-2nd-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; July 2nd 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to this week&#8217;s edition of The Yieldbird Digest!<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">So we have two additional years to find a workaround for the soon-to-be-dead 3rd party cookies in Chrome, right? In fact we do, but it doesn&#8217;t mean that you should halt your existing projects created for this specific purpose. It&#8217;s great that we have more time to work on these ideas and get them ready, but you should not waste time here. Especially that using first party data gathered on the publisher&#8217;s end can generate an additional revenue stream, which everyone is always looking for.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">On another note, Facebook launched it&#8217;s new creation: Bulletin &#8211; &#8220;a platform for independent writers&#8221;. At this point this set of publishing and subscription tools is only available on the US market and, according to FB&#8217;s claims, will allow creators &#8220;to build sustainable independent businesses on their own terms&#8221;. This is quite interesting especially taking into consideration the fact that Gen Z is more likely to check the news in Social Media than to visit a news website. It means that the business of providing relevant and up to date news online might need to be rebuilt, or at least adapt to the changing patterns of their users&#8217; behaviour. Personally, having two accounts on Instagram, I cannot think of a way to incorporate news onto the Instagram feed, and the article published at What&#8217;s New In Publishing even mentions using TikTok for this purpose. Two words: mind blown.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Also, you definitely need to take a look at our article on how we increased the viewability by 54% by applying lazy load techniques with one of our Publishers. We&#8217;re really proud of this one!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Good reading!<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Krzysztof Lis, Customer Success Team Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/digiday.com\/marketing\/googles-cookie-delay-may-offer-breathing-room-but-should-be-used-with-caution-say-marketers\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Google\u2019s cookie delay may offer breathing room but should be used with caution, say marketers<\/span><\/a><br>\n<strong>Estimated reading time ~ 4&nbsp;minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Google may have given third-party cookies a lifeline; regulators have not. Marketers following people across sites using those cookies still aren\u2019t privacy safe.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/whatsnewinpublishing.com\/66-of-the-audience-use-social-networks-to-access-news-publishers-need-to-adapt-to-these-more-informal-spaces\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">66% of the audience use social networks to access news. Publishers need to adapt<\/span><\/a><br>\n<strong>Estimated reading time ~ 4&nbsp;minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">GenZ (the under-25s) are less likely to visit a news website compared with the millennials.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-analytics-discontinued?toc-variant-b=\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Facebook Analytics is Going Away: Should Marketers Really Worry?<\/span><\/a><br>\nEstimated reading time ~ 6 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">&#8220;Even though this tool is going away, we continue to invest in measurement products that provide insights and data analysis capabilities&#8221;.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/www.cnbc.com\/2021\/06\/30\/digital-ad-firm-taboola-set-to-start-trading-following-spac-merger-.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Digital ad firm Taboola closes down 2% on first day of trading<\/span><\/a><br>\n<strong>Estimated reading time ~ 3 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Taboola sees its opportunity in the tens of billions of dollars spent in advertising on the \u201copen web,\u201d or on the internet on sites outside of the walled gardens.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/yieldbird.com\/publisher-success-stories\/increasing-ad-viewability-and-growing-revenue-with-lazy-load-case-study-of-infor\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">How Infor increased the Viewability by 54% using Lazy Load technology?<\/span><\/a><\/strong><br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 5 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Ad Viewability is currently regarded as one of the key advertising indicators, and is strongly related to the effectiveness of advertising activities.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/introducing-bulletin-a-platform-for-independent-writers\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Facebook is Introducing Bulletin, A Platform for Independent Writers<\/span><\/a><\/strong><br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 3 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">&#8220;We respect the work of writers and want to be clear that anyone who partners with us will have complete editorial independence&#8221;. <\/span><\/span>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo-1024x259.jpg\" alt=\"IAB Europe 2020 Adex Benchmarks report logo\" class=\"wp-image-28794\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo-1024x259.jpg 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo-300x76.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo-150x38.jpg 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo-768x194.jpg 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-adex-benchmarks-report-logo.jpg 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">The <strong>AdEx Benchmark study by IAB Europe<\/strong>&nbsp;is the definitive guide to advertising expenditure in Europe, covering 28 markets.&nbsp; Following on from the release of the study highlights in May, this full report details the formats and channels that contributed to digital advertising\u2019s annual growth of<strong> 6.3 <\/strong>percent in 2020, culminating in a market value of \u20ac69bn.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.thedrum.com\/news\/2021\/06\/14\/global-ad-market-projected-grow-14-2021\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Full report<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/programmatic\/comments\/oa5jz8\/increasing_pmp_spend\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Increasing PMP spend<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/114361903\/mcm-is-there-a-limitation-where-a-network-cannot-be-both-parent-and-child-at-the-same-time?hl=en\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">MCM &gt; Is there a limitation where a network cannot be both parent and child at the same time?<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/o8tjnt\/daily_campaign_performance_tracking_dashboard_gam\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Daily Campaign Performance Tracking Dashboard<\/span><\/a><\/strong><\/span><\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend-1024x517.jpg\" alt=\"Video now commands 39.4% of all display spend - says IAB Europe 2020 Adex Benchmarks Report\" class=\"wp-image-28795\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend-1024x517.jpg 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend-300x151.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend-150x76.jpg 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend-768x388.jpg 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/iab-europe-2020-report-video-commands-almost-40-percent-of-display-spend.jpg 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Video now commands 39.4% of all display spend.<br>Source<\/span>: <a href=\"https:\/\/iabeurope.eu\/all-news\/iab-europes-adex-benchmark-2020-study-reveals-european-digital-advertising-market-achieved-positive-growth-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IAB Europe<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s edition of The Yieldbird Digest! So we have two additional years to find a workaround for the soon-to-be-dead 3rd party cookies in Chrome, right? In fact we do, but it doesn&#8217;t mean that you should halt your existing projects created for this specific purpose. It&#8217;s great that we have more time [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-28808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=28808"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28808\/revisions"}],"predecessor-version":[{"id":33345,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28808\/revisions\/33345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=28808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=28808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=28808"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=28808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}