{"id":28951,"date":"2021-07-09T09:19:00","date_gmt":"2021-07-09T07:19:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=28951"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-july-9th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-july-9th-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; July 9th 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to this week&#8217;s edition of The Yieldbird Digest!<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Following the seismic news about the postponement of 3rd party cookies, we are entering into a summer holiday downtime. But there are still interesting happenings taking place in the industry. For example, Magnite has just acquired SpringServe, an ad serving platform for CTV, and, announced this week, The Trade Desk is set to limit number of streaming service ads with new product &#8211; Solimar. What is more, Quantcast has appointed a new privacy director.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">During the holiday season, Publishers also are also having to get to grips with the migration to MCM (because Google is not likely to want to extend the deadline anymore). We have prepared a number of guidelines in order to help you carry out this task.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Last but not least, we are delighted to announce that AdExchanger has included Yieldbird on its list of laureates for Programmatic Power Players 2021. An industry distinction from a company that we hold in such high regard is always a cause for celebration!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Thank you for your continued support.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Good reading!<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Marta Todorczuk, Marketing Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/www.zdnet.com\/article\/the-trade-desk-unveils-solimar-release-to-improve-advertisers-goal-setting\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">The Trade Desk unveils \u2018Solimar\u2019 release to improve advertisers\u2019 goal setting<\/span><\/a><br>\n<strong>Estimated reading time ~ 4&nbsp;minutes<\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">&#8220;It&#8217;s about a better conversation with clients about what they want to achieve in the platform,&#8221; said Mark Davenport, the company&#8217;s head of data science.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/yieldbird.com\/multiple-customer-management-migration-are-you-ready\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Multiple Customer Management Migration \u2013 Are You Ready?<\/span><\/a><br>\n<strong>Estimated reading time ~ 3&nbsp;minutes<\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">MCM is set to replace SPM in September 2021. It\u2019s more than certain that after September 30th inventory which is not associated with MCM won\u2019t serve any ads from ADX.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.adweek.com\/programmatic\/magnite-buys-ad-server-springserve-for-31-million\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Magnite Buys Ad Server SpringServe for $31 Million<\/span><\/a><br>\nEstimated reading time ~ 4 minutes<\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Supply-side platform Magnite has bought ad serving company SpringServe for $31 million as part of its continued push into connected TV advertising.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/whatsnewinpublishing.com\/how-publishers-need-to-adapt-to-apple-ios-15-email-privacy-changes\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">How publishers need to adapt to Apple iOS 15 email privacy changes<\/span><\/a><br>\n<strong>Estimated reading time ~ 4 minutes<\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">When iOS 15 rolls out in September, publishers will not be able to track who opened their emails on Apple Mail.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/www.exchangewire.com\/blog\/2021\/07\/08\/quantcast-furthers-commitment-to-privacy-names-new-chief-privacy-officer\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"color: #ff2450;\">Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer<\/span><\/a><\/strong><br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 3 minutes<\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Min-Jae Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast\u2019s privacy-first approach.<\/span><\/span>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021-1024x259.png\" alt=\"Yieldbird Programmatic Power Players 2021 by AdExchanger Top Trusted AdTech Partners\" class=\"wp-image-28814\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021-1024x259.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021-300x76.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021-150x38.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021-768x194.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/programmatic-power-players-yieldbird-2021.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">The second edition of the <strong>Programmatic Power Players<\/strong> list provides Digital Publishers with a searchable guide to trusted AdTech providers and Digital Agencies. Winners have been selected from hundreds of submissions by the team of AdExchanger &#8211; and we are happy to announce&nbsp;Yieldbird may boast the title of a Programmatic Power Player 2021!<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.adexchanger.com\/go\/power-players\/?id=168064\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>See the list<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/ofd389\/adsense_as_a_backfill_partner_in_gam\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff2450;\">AdSense as a backfill partner in GAM<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oec8cp\/how_much_traffic_does_a_site_need_to_have_to_make\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"color: #ff2450;\">How much traffic does a site need to have to make it worth adding an SSP?<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oecty9\/is_media_plan_adops_responsibility\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"color: #ff2450;\">Is Media Planning an AdOps responsibility?<\/span><\/a><\/strong><\/span><\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media-1024x517.png\" alt=\"66% of the audience use social networks to access news\" class=\"wp-image-28815\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media-1024x517.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media-300x151.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media-150x76.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media-768x388.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/66-percent-of-users-checks-news-in-social-media.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\"><strong>66%<\/strong> of the audience use social networks to access news.<br>Source: <a href=\"https:\/\/whatsnewinpublishing.com\/66-of-the-audience-use-social-networks-to-access-news-publishers-need-to-adapt-to-these-more-informal-spaces\" target=\"_blank\" rel=\"noreferrer noopener\">What&#8217;s New In Publishing<\/a><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s edition of The Yieldbird Digest! Following the seismic news about the postponement of 3rd party cookies, we are entering into a summer holiday downtime. But there are still interesting happenings taking place in the industry. For example, Magnite has just acquired SpringServe, an ad serving platform for CTV, and, announced this [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-28951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=28951"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28951\/revisions"}],"predecessor-version":[{"id":33343,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/28951\/revisions\/33343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=28951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=28951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=28951"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=28951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}