{"id":29006,"date":"2021-07-16T14:10:00","date_gmt":"2021-07-16T12:10:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=29006"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-july-16th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-july-16th-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; July 16th 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to this week&#8217;s edition of The Yieldbird Digest!<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">This week, we found an article on earnings in the AdTech industry, with a particular emphasis on the level of remuneration for women. An open list has been created to which each person can add (anonymously) their own remuneration and benefits. The results should reveal a lot about gender pay gap in the industry. We also recommend checking out the Woman in Programmatic Network which celebrates and represents women working in the Programmatic industry; and it also offers networking opportunities.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, according to the Digital 2021 report, the average person has an average of eight accounts on social media platforms. Is it time for a ninth account? The Mediaspace platform offers a global and independent professional network for media, marketing, tech &amp; regulation. We already have a space on the platform, and we will be following its development with interest.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy reading!<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Marta Todorczuk, Marketing Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><a href=\"https:\/\/www.linkedin.com\/posts\/emilygroberts_2020-female-salaries-in-tech-activity-6820989353901211648-QyBJ\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#ff2450\">Woman in Tech Salaries: 2021<\/span><\/a><br>\n<strong>Estimated reading time ~ 1&nbsp;minute<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">&#8220;If you aren&#8217;t sure what you are worth to your company, have a look at this incredible spreadsheet and feel free to add your salary&#8221; &#8211; says Emily Roberts, Co-Founder of the Women In Programmatic Network<\/span><\/span><\/p><br><br>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><a href=\"https:\/\/newdigitalage.co\/programmatic\/the-women-in-programmatic-network-kinga-incze-founder-mediaspace-global\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">Interview with Kinga Incze, Founder of Mediaspace Global<\/span><\/a><br>\n<strong>Estimated reading time ~ 3&nbsp;minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">The former CEO of Universal McCann Budapest, media expert and the founder of at Mediaspace.global talks about the new independent social platform for professionals in media, marketing, tech and regulation.<\/span><\/span><\/p><br><br>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/www.wsj.com\/articles\/mediaocean-to-buy-adtech-company-flashtalking-for-500-million-11626170400\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">Mediaocean to Buy Adtech Company Flashtalking for $500 Million<\/span><\/a><br>\nEstimated reading time ~ 3 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology.<\/span><\/span><\/p><br><br>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><a href=\"https:\/\/www.lexology.com\/library\/detail.aspx?g=f7eae4ee-ceab-4b9c-b5b8-b3d3cd2cc112\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">Updates on UK and EU adtech investigations<\/span><\/a><br>\n<strong>Estimated reading time ~ 5 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">The past week has seen a couple of interesting developments in relation to adtech investigations in both the UK and the EU.<\/span><\/span><\/p><br><br>\n\n<p><strong style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif; font-size:12px\"><a href=\"https:\/\/appleinsider.com\/articles\/21\/07\/05\/china-app-tracking-transparency-workaround-loses-support-after-apple-blocks-updates\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">China App Tracking Transparency workaround loses support after Apple blocks updates<\/span><\/a><\/strong><br>\n<span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong>Estimated reading time ~ 4 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">A Chinese effort to work around App Tracking Transparency rules has effectively been killed after Apple retaliated by preventing app updates from affected apps from reaching the App Store.<\/span><\/span><\/p><br><br>\n\n<p><strong style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif; font-size:12px\"><a href=\"https:\/\/yieldbird.com\/how-an-adtech-company-may-succeed-in-a-hybrid-workplace\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">How to succees in a hybrid workplace?<\/span><\/a><\/strong><br><br>\n<span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong>Estimated reading time ~ 2 minutes<\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\">With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective communication.<\/span><\/span><\/p><br><br>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png\" alt=\"Free Yieldbird Webinars on Programmatic, AdTech and Digital Advertising\" class=\"wp-image-27646\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-300x76.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-150x38.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-768x194.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Celebrating women in the programmatic advertising industry,<strong> the Women in Programmatic Network <\/strong>is full of inspiring women discussing the latest and greatest in our industry.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.linkedin.com\/company\/women-in-programmatic\/\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Join the network<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oirooy\/dsp_in_cpc\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"color:#ff2450\">Demand Side Platform in CPC<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/support.google.com\/admanager\/thread\/116059297\/sudden-increase-of-impressions?hl=en\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">Sudden increase of ad impressions<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n<p><span style=\"font-size:12px\"><span style=\"font-family:lato,helvetica neue,helvetica,arial,sans-serif\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oihpbq\/optimizing_prebid\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color:#ff2450\">Optimizing Prebid<\/span><\/a><\/strong><\/span><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report-1024x517.png\" alt=\"Digital Ad spend per capita in Europe was \u20ac87 on average, with UK (\u20ac338) topping the list.\" class=\"wp-image-28954\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report-1024x517.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report-300x151.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report-150x76.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report-768x388.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/338-euro-per-capita-digital-ad-spend-united-kingdom-2020-iab-adex-report.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\"><strong>Digital Ad spend per capita in Europe was \u20ac87 on average, with UK (\u20ac338) topping the list.<br>Source: <a href=\"https:\/\/iabeurope.eu\/knowledge-hub\/iab-europe-adex-benchmark-2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IAB Europe AdEx Benchmark 2020 Report<\/a><\/strong><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s edition of The Yieldbird Digest! This week, we found an article on earnings in the AdTech industry, with a particular emphasis on the level of remuneration for women. An open list has been created to which each person can add (anonymously) their own remuneration and benefits. The results should reveal a [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-29006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=29006"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29006\/revisions"}],"predecessor-version":[{"id":33341,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29006\/revisions\/33341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=29006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=29006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=29006"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=29006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}