{"id":29042,"date":"2021-07-27T13:14:51","date_gmt":"2021-07-27T11:14:51","guid":{"rendered":"https:\/\/yieldbird.com\/?p=29042"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"adexchanger-named-yieldbird-its-programmatic-power-player-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/adexchanger-named-yieldbird-its-programmatic-power-player-2021\/","title":{"rendered":"AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now Yieldbird may boast the title of a Programmatic Power Player 2021.<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">The second edition of the <strong><em>Programmatic Power Players list<\/em><\/strong> provides Digital Publishers with a searchable guide to trusted AdTech providers and Digital Agencies. Winners have been selected from hundreds of submissions by the team of AdExchanger &#8211; one of the most recognizable news brands in the Advertising and Publishing industry.<br><\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"207\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/AdExchanger_Power-Players-logo_winner_2021_Yieldbird.jpg\" alt=\"Ad Exchanger Programmatic Power Players logo 2021 Yieldbird winner\" class=\"wp-image-29048\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/AdExchanger_Power-Players-logo_winner_2021_Yieldbird.jpg 366w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/AdExchanger_Power-Players-logo_winner_2021_Yieldbird-300x170.jpg 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/AdExchanger_Power-Players-logo_winner_2021_Yieldbird-150x85.jpg 150w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">This is not the first recognition for the Yieldbird team. Founded in 2008, Yieldbird offers solutions that optimise monetization and streamline operational activity. A Google Certified Publishing Partner, and a member of IAB Europe and International News Media Association, Yieldbird is also a two-time laureate of the Deloitte Technology Fast 50 CEE.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"129\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/01\/1-LOGA3.png\" alt=\"Yieldbird Groups and Awards\" class=\"wp-image-22067\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/01\/1-LOGA3.png 1000w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/01\/1-LOGA3-300x39.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/01\/1-LOGA3-150x19.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/01\/1-LOGA3-768x99.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size: 20px\"><strong>Yieldbird is a trusted &amp; recognized web monetization partner\n<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">In 2020 Yieldbird was listed among the nominees in the Sell-side Innovation category in <strong>The Drum Digital Advertising Awards Europe<\/strong>. That same year, Yieldbird was also one of the finalists in the Best Programmatic Consulting or Advisory Firm category in <strong>The AdExchanger Awards<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">The title of <strong>Google Change Agent <\/strong>was also granted to our company for its development and educational activities centred on the new reporting tool \u2013 Yieldbird Insights.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 style=\"font-size: 20px\"><strong>Our goal is to make an impact\n<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"has-inline-color has-black-color\">Awards are wonderful, but for <strong>Yieldbird the real prize is our Publishers&#8217; satisfaction with the results that we have achieved for them<\/strong>. That said, an industry distinction from a company that we hold in such high regard is always a cause for celebration. We are pleased that our solutions are making an impact. While our use of innovative technologies enhances automation, we have retained a strong focus on the user who avails of these solutions. We want Programmatic Monetization not to be a black box, but a deliberately used source of increasing revenues for Digital Publishers. Behind this there must be a deep understanding of how these technologies work by non-tech executives and business leaders.<\/span><\/p><\/blockquote>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">&#8211; says Bart\u0142omiej Chmiel, Co-Founder and Chief Operating Officer at Yieldbird. <\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Currently, <strong>Yieldbird supports over 250 medium and large digital Publishers<\/strong> from over 40 countries. <\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">Its offer includes advisory support (aimed at giving Publishers a better understanding of their current status and actionable recommendations) as well as tools and services that directly support the monetization of websites.<\/span><\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">This year, <strong><a href=\"https:\/\/yieldbird.com\/marketscout\/\">Yieldbird launched MarketScout <\/a><\/strong>&#8211; a revolutionary platform that enables Digital Publishers to compare their results with competitors on the basis of analyses delivered from the buy-side perspective.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/yieldbird.com\/#contact-section\" style=\"border-radius:6px;background-color:#ff2450;color:#fffffa\">Contact Yieldbird Team<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/yieldbird.com\/publishers-solutions\/\" style=\"border-radius:6px;color:#ff2450\">Solutions for Publishers<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now Yieldbird may boast the title of a Programmatic Power Player 2021. The second edition of the Programmatic Power Players list provides Digital Publishers with a searchable guide to trusted AdTech providers and Digital Agencies. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":29046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-29042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=29042"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29042\/revisions"}],"predecessor-version":[{"id":33338,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29042\/revisions\/33338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/29046"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=29042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=29042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=29042"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=29042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}