{"id":29252,"date":"2021-07-30T15:50:00","date_gmt":"2021-07-30T13:50:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=29252"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"ad-tech-programmatic-newsletter-july-30th-2021","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/ad-tech-programmatic-newsletter-july-30th-2021\/","title":{"rendered":"Ad Tech &#038;Programmatic Newsletter &#8211; July 30th 2021"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span class=\"has-inline-color has-black-color\">Welcome to this week&#8217;s edition of The Yieldbird Digest!<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does your company avail of Machine Learning and Artificial Intelligence? They are fast becoming the driving force behind Publisher planning and innovation; and are now being incorporated into processes and set-ups. &#8220;These new technologies are the new printing press,&#8221; says Mar\u00eda Florencia Coelho, New Media Research Manager with La Naci\u00f3n in Argentina, commenting on the AI \/ ML trends report, just published by International Media Support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are supporters of this approach, because we can see how much can be gained by using these solutions. And in support of our own stance, we present here our own Publisher case study involving Machine Learning.<br><br>In other features, we discuss Google\u2019s Privacy Sandbox rollout, coming a month after the announcement that 3rd party cookies will be with us for some time yet. What is more, IAB Europe shares insights from its Contextual Advertising analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy reading!<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">Marta Todorczuk, Marketing Manager \/ Yieldbird<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/whatsnewinpublishing.com\/tools-that-can-supercharge-the-modern-news-media-how-publishers-are-using-ai-in-emerging-markets\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">Tools that can \u201csupercharge the modern news media\u201d: How publishers are using AI in emerging markets<\/span><\/a><br>\n<strong>Estimated reading time ~ 6&nbsp;minute<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">A new report by International Media Support (IMS), in collaboration with The Fix and El Clip, looks into how 44 publishers across 20 countries in Latin America and Central and Eastern Europe are using AI. <\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/yieldbird.com\/publisher-success-stories\/increasing-open-market-rpm-by-25-with-automated-upr-solution-case-study\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">How Teleman increased RPM by 25% using PriceGenius Automated Pricing Solution?<\/span><\/a><br>\n<strong>Estimated reading time ~ 4&nbsp;minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">PriceGenius was created by Yieldbird in order to enable Publishers to efficiently manage their pricing policy through the automated matching of pricing rules.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/9to5google.com\/2021\/07\/23\/google-privacy-sandbox-timeline\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">Google publishes detailed timeline for Privacy Sandbox rollout in Chrome<\/span><\/a><br>\nEstimated reading time ~ 3 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Google was originally planning to phase out third-party cookies within two years of its 2020 announcement. That\u2019s now set to take place over a three-month period, starting in mid-2023 and ending in late 2023.<\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><a href=\"https:\/\/techcrunch.com\/2021\/07\/23\/after-going-public-via-a-spac-taboola-acquires-e-commerce-marketing-network-connexity-for-800m\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M\/<\/span><\/a><br>\n<strong>Estimated reading time ~ 5 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, announced an acquisition to expand its reach further into e-commerce.<\/span><\/span><br><br>\n\n<strong style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif; font-size: 12px;\"><a href=\"https:\/\/adage.com\/article\/xandr\/why-buyer-ssp-partnerships-are-next-programmatic-evolution\/2351621\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">Why Buyer-SSP partnerships are the next programmatic evolution<\/span><\/a><\/strong><br>\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong>Estimated reading time ~ 5 minutes<\/strong><\/span><\/span><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\">Beyond assessing the cost and efficiency of supply paths, many buying organizations are exploring preferred partnerships with the supply sources.<\/span><\/span><br><br>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png\" alt=\"For Your Consideration\" class=\"wp-image-22787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-43.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png\" alt=\"Free Yieldbird Webinars on Programmatic, AdTech and Digital Advertising\" class=\"wp-image-27646\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-1024x259.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-300x76.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-150x38.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu-768x194.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/03\/Projekt-bez-tytulu.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><span class=\"has-inline-color has-black-color\">IAB Europe released its \u2018<strong>Guide to Contextual Advertising<\/strong>\u2019 to provide further education on alternatives to third-party cookies and to help planners and buyers of media navigate this solution.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/iabeurope.eu\/knowledge-hub\/iab-europes-guide-to-contextual-advertising\/\" style=\"border-radius:5px;background-color:#fbb02e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Read the Guide<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png\" alt=\"Ad tech FAQ\" class=\"wp-image-22791\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-42.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oshvsg\/are_there_any_best_practices_to_enhance_revenue\/h6q0m9l\/?context=3\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"color: #ff2450;\">Are there any best practices to enhance revenue in Ad Exchange?<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/oqorxy\/what_are_the_steps_that_you_take_to_figures_out\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">What are the steps that you take to figures out the cause of a general discrepancy?<\/span><\/a><\/strong><\/span><\/span><br><br>\n\n<span style=\"font-size: 12px;\"><span style=\"font-family: lato,helvetica neue,helvetica,arial,sans-serif;\"><strong><a href=\"https:\/\/www.reddit.com\/r\/adops\/comments\/opfqjk\/ad_refresh\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2450;\">Implementing Ad Refresh<\/span><\/a><\/strong><\/span><\/span>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png\" alt=\"Number of the week\" class=\"wp-image-22792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-1024x83.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-300x24.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-150x12.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4-768x62.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2020\/03\/0234-Newsletter-4.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad-1024x517.png\" alt=\"44% of consumers\u00a0have tried a new brand due to seeing a relevant ad alongside a piece of\u00a0content they were consuming\" class=\"wp-image-29183\" width=\"755\" height=\"381\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad-1024x517.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad-300x151.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad-150x76.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad-768x388.png 768w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2021\/07\/44-per-cent-consumers-tried-brand-seeing-contextual-ad.png 1179w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">44% of consumers&nbsp;have tried a new brand due to seeing a relevant ad alongside a piece of&nbsp;content they were consuming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/iabeurope.eu\/knowledge-hub\/iab-europes-guide-to-contextual-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAB Europe<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They are fast becoming the driving force behind Publisher planning and innovation; and are now being incorporated into processes and set-ups. &#8220;These new technologies are the new printing press,&#8221; says Mar\u00eda Florencia Coelho, New Media Research [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-29252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=29252"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29252\/revisions"}],"predecessor-version":[{"id":33337,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/29252\/revisions\/33337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/22804"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=29252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=29252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=29252"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=29252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}