{"id":30209,"date":"2021-11-02T14:59:55","date_gmt":"2021-11-02T13:59:55","guid":{"rendered":"https:\/\/yieldbird.com\/?p=30209"},"modified":"2024-07-22T19:27:11","modified_gmt":"2024-07-22T17:27:11","slug":"are-you-ready-for-the-new-first-look-pricing-rules","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/are-you-ready-for-the-new-first-look-pricing-rules\/","title":{"rendered":"Are You Ready for the NEW First Look Pricing Rules?"},"content":{"rendered":"\n

Endeavoring to ensure a healthy and sustainable advertising ecosystem, on November 1, changes to the First Look pricing rules<\/strong><\/strong>, announced by Google earlier this year, came into force<\/strong><\/span><\/strong>.<\/p>\n\n\n\n

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Table of contents<\/strong><\/h4>
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\n\nFirst Look pricing rules – an overview<\/a>
\nWhat will be the changes to First Look pricing rules?<\/a>
\nWhat impact could the changes to the pricing rules have on your inventory?<\/a>
\n<\/a><\/u><\/p>\n<\/div>\n\n\n\n

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First Look pricing rules – an overview\n<\/strong><\/h2>\n\n\n\n
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First Look pricing rules are a functionality of Ad Exchange connected with Google Ad Manager, which allows certain bids from an Open Auction to compete with Direct Campaigns. Until now, First Look afforded the possibility of<\/span>:<\/p>\n\n\n\n

  • sharing or blocking selected inventory<\/span><\/li>
  • setting a minimum price above which a qualified bid would be able to show the ad before the Direct Campaigns<\/span><\/li>
  • setting prices and blocking for selected Advertisers<\/span><\/li><\/ul>\n\n\n\n

    A bid via First Look must reach both the set bid and the CPM Value or rate (if the CPM value has not been set) for all “unguaranteed” advertising campaigns (Line Items).<\/span><\/p>\n\n\n\n

    In other words, First Look makes the ad inventory reserved for Direct Campaigns available to specific Open Auction Advertisers; if they are able to pay the set bids for such impressions.<\/span><\/p>\n\n\n\n

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