{"id":30781,"date":"2022-03-24T09:45:29","date_gmt":"2022-03-24T08:45:29","guid":{"rendered":"https:\/\/yieldbird.com\/?p=30781"},"modified":"2024-07-22T19:27:10","modified_gmt":"2024-07-22T17:27:10","slug":"desktop-vs-mobile-planning-ad-layout-for-different-devices","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/desktop-vs-mobile-planning-ad-layout-for-different-devices\/","title":{"rendered":"Desktop vs Mobile \u2013 Planning Ad Layout for Different Devices"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong><span class=\"has-inline-color has-black-color\">Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and volume as well. So how to plan Ad Layout wisely and in accordance with the best industry standards?<\/span><\/strong> <strong><span class=\"has-inline-color has-black-color\">In this practical guide, we will go through some tools and research that will provide you with useful insights.<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TABEL OF CONTENTS<\/strong><\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\">\n<li><a href=\"https:\/\/yieldbird.com\/research-hub\/desktop-vs-mobile-planning-ad-layout-for-different-devices\/#1\" rel=\"nofollow\" title=\"\">How to recognise user behavior?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yieldbird.com\/research-hub\/desktop-vs-mobile-planning-ad-layout-for-different-devices\/#2\">Which tools to use and what information can you learn from them?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yieldbird.com\/research-hub\/desktop-vs-mobile-planning-ad-layout-for-different-devices\/#3\" rel=\"nofollow\" title=\"\">What tips do key industry reports provide?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yieldbird.com\/research-hub\/desktop-vs-mobile-planning-ad-layout-for-different-devices\/#4\" rel=\"nofollow\" title=\"\">How to plan your unique Ad Layout step by step?<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"1\" style=\"font-size: 25px\"><strong>Knowing your audience\n<\/strong><\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Typically, users behave differently on desktop and mobile computers, primarily due to the nature of these devices. Remind yourself in what situations you use the phone, computer or tablet. Due to the size of the computer, you cannot use it in a car, in a queue, in a waiting room or while walking. Smartphones, called by some a small window to the world, are present with us on a daily basis and make it possible to maintain divided attention. Unfortunately, divided attention is also followed by various types of distraction and ultimately the possibility of detachment.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">The nature of the Privacy Sandbox has seen the evolution of solutions, and FloC was not the first interest-based You can check how quickly your users get distracted while browsing your content using an analytical tool such as Google Analytics, which measures the average duration of a session. For some of the e-commerce sites we analyzed, the average duration of sessions on computers was 11 minutes, and on mobile devices 6 minutes. In the case of news sites &#8211; depending on the item (current affairs, lifestyle, or sport), it took up to 1 minute on a mobile device and up to 2 minutes on a computer.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">How can information like this be of benefit to you? It is crucial to determine how much time users spend on your website, and to be aware of how low their scroll reaches your content. With that, you can set a point below which ads will be reaching low viewability and performance. You can also add relevant related content widgets in order to deepen the user\u2019s session. The point of low viewability is no longer as obvious as it used to be. Still, the area above the fold is the most important part of the website, but according to NN\/g research, <a href=\"https:\/\/www.nngroup.com\/articles\/scrolling-and-attention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>since 2010 users have begun to spend much more time BTF (57% is spent ATF, 80% was in 2010 in the research conducted in 2018.)<\/em><\/a><\/span><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"2\" style=\"font-size: 25px\"><strong>Tools to help you out when planning Ad Layout\n<\/strong><\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">The best tools that can help you identify the visible parts of your website are heat maps. There are three basic maps that are the most important for you \u2013 click, scroll and hover.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> In a click map, you are able to see where the users click:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2022\/03\/0595-art-14032022-03-1024x632.png\" alt=\"Planning Ad Layout - clickmap use\" class=\"wp-image-30782\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-03-1024x632.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-03-300x185.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-03-150x93.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-03-768x474.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\">Source:<a href=\"Source: https:\/\/cxl.com\/blog\/heat-maps\/\"> CXL.com<\/a><\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">You can use click map in a variety of ways in order to determine user behavior. For example, in this Washington Post article, there are content recommendations in the right-hand column:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2022\/03\/0595-art-14032022-04-1024x632.png\" alt=\"Planning Ad Layout - determine user behavior\" class=\"wp-image-30783\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-04-1024x632.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-04-300x185.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-04-150x93.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-04-768x474.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\">Source: <a href=\"https:\/\/www.washingtonpost.com\/climate-environment\/2022\/02\/28\/ipcc-united-nations-climate-change-adaptation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">washingtonpost.com<\/a><\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Later on, there is another similar widget with recommended content and another one at the end of the article. With clickmap, you can determine what is the most optimal amount of content within each of the widgets, as well as their placement on the website. This is only one example of many other usages of this tool.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Another type is a scroll map, which uses scale to represent how deep the average scroll was:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2022\/03\/0595-art-14032022-02-1024x632.png\" alt=\"Planning Ad Layout - heatmap use\" class=\"wp-image-30784\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-02-1024x632.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-02-300x185.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-02-150x93.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-02-768x474.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\">Source: <a href=\"https:\/\/www.hotjar.com\/heatmaps\/analysis\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hotjar.com<\/a><\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Most of the tools on the market, like HotJar or Smartlook, mark the average fold for each of the devices. Usually, scroll depth falls quickly around the second or third fold. <strong>During our research at Yieldbird, we have found out that most of the articles are read till the end by 50% of users on both desktop and mobile, and viewability drops pretty quickly below them. E-commerce websites are usually scrolled by up to 50% of users to half the length, with mobile user numbers coming in a bit lower than this. <\/strong>It is not a solid rule, as there are some exceptions \u2013 the best way to determine this is by testing it yourself. <\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Hover map-tracks the mouse, following the assumption that users point to where they look. This is not 100% accurate and is available only to desktop users. <\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Most of the tools available on the market work in a way that records user sessions and processes them so as to create relevant information. Depending on what information you are obtaining and in what way, you may or may not ask the user to consent to participating in such a recording. The best way of determining this is to contact the technology provider. <strong>As for the providers, some of the most popular ones include HotJar, Smartlook, or Mouseflow; and a number of them offer packages of sessions for free, but whether that is enough for you depends on how many daily sessions your websites generate. <\/strong><\/span><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/yieldbird.us7.list-manage.com\/subscribe\/post?u=0a65a0626fcc516279eb5d544&amp;id=53c5dbaf01\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<label for=\"mce-EMAIL\">Would you like to get the latest AdTech &amp; Digital Marketing news &amp; insights delivered right to your inbox every Friday? Subscribe to The Yieldbird Digest!<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required=\"\">\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0a65a0626fcc516279eb5d544_53c5dbaf01\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">You can measure scroll depth also through Google Analytics, by using Google Tag Manager, which allows for the measuring of both horizontal and vertical viewability (with the same trigger). To learn how to set a trigger in GTM, <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7679316\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>visit this support article<\/em><\/a>, as well <\/span><em><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7679218?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">as this one to learn how to measure scroll depth<\/a><\/span>.<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">What can you do if you do not have access to any of these tools? The best way is to measure yourself against the competition. It is not the best way to plan your ad layout, so keep it as a last resort; but still, it is an option to consider. <a href=\"https:\/\/yieldbird.com\/assessing-your-inventory-quality-programmatic-how-to\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>In this linked article regarding assessing the quality of the inventory<\/em><\/a>, I briefly go through the process of auditing inventory value and recognizing your competition.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"3\" style=\"font-size: 25px\"><strong>Look for clues in the guidance and policies\n<\/strong><\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">There is a lot of secondary research available on the web. Secondary research is a great option, as it is carried on a large scale with a diverse audience, which is something that small and medium Publishers might not be profitable enough to do (due to the large costs of reaching an audience and creating and maintaining a team for data analysis, etc).<strong> One of the best sources is the research conducted by the Better Ads Coalition, which contains data for mobile, desktop, and video ads, as well as advertising technologies (and recently updated with Mobile Apps).<\/strong><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"419\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2022\/03\/0595-art-14032022-05-1024x419.png\" alt=\"Planning Ad Layout - Mobile Web Stack Rank\" class=\"wp-image-30786\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-05-1024x419.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-05-300x123.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-05-150x61.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-05-768x314.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\">Source: <a href=\"https:\/\/www.betterads.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">betterads.org<\/a><\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">For example, let&#8217;s take a look at the mobile experience. One of the best-ranked ads are sticky ads on the bottom and the top of the page. Also, both video and standard banners ads within content do not disrupt the <\/span>user experience. At the very bottom of the list,<span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> there are pop-ups<\/span>, prestitial ads,<span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> and video ads with sound on. Similar conclusions were drawn from NN\/g research in their article <em>\u2018<a href=\"https:\/\/www.nngroup.com\/articles\/most-hated-advertising-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The most hated advertising techniques<\/a>\u2019<\/em> from 2017 (but still relevant)<\/span>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2022\/03\/0595-art-14032022-06-1024x632.png\" alt=\"Planning Ad Layout - Average Ratings by Ad Type\" class=\"wp-image-30787\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-06-1024x632.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-06-300x185.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-06-150x93.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/0595-art-14032022-06-768x474.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><meta charset=\"utf-8\"><span class=\"has-inline-color has-black-color\">Source: <a href=\"https:\/\/www.betterads.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nngroup.com<\/a><\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">As we can see, similar types of ads were marked as \u2018strongly disliked\u2019, but with higher scores on mobile devices. This is quite a natural occurrence, as with shorter sessions, disruptive ads can cause more annoyance than on desktop \u2013 with almost twice longer ones.<\/span><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Another useful information source are guides, released by IAB. In their <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2017\/08\/IABNewAdPortfolio_FINAL_2017.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Ad portfolio<\/em><\/a>, you will find not only knowledge regarding available ad sizes within Programmatic, but also requirements that ads need to meet (in both placing and formatting). Recently realized guides for Native and IN-APP advertising are also available through the<a href=\"https:\/\/iabeurope.eu\/the-knowledge-hub\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em> IAB Europe website<\/em><\/a>.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"4\" style=\"font-size: 25px\"><strong>Planning Your Ad Layout &#8211; step by step\n<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" style=\"font-size:17px\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Investigate user behavior: session depth, clicks, and (in the case of desktop) hovers.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Find out about the latest reports, policies, and competition behavior.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Plan an Ad layout &#8211; you can find more detailed tips <a href=\"https:\/\/yieldbird.com\/best-practices-in-website-ad-structure-design\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>here<\/em><\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Be careful with successive ad units, prioritizing user experience over ad revenue.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Analyze the results and check changes in user behavior after making the changes.<\/span><\/li>\n<\/ol>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"2\" style=\"font-size: 25px\"><strong>To sum it all up\n<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">There are many resources on the web that will help you create the best ad layout, such as secondary research from IAB, or NN\/g, which are available for free. Technologies like heat maps usually require some outlay, but the information they provide is valuable for auditing and improving your inventory. Assess what is best for you based on the scale of your business and its complexity, and move forward accordingly. It is worth remembering that technological developments and changing market trends have created room for improvement in your inventory.<\/span><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Do you have any questions regarding Ad Layout designing? <br>Feel free to contact us \u2013 our team will be more than happy to discuss it with you!<\/span><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:30px\"><strong><span style=\"color:#ff2450\" class=\"has-inline-color\">LET&#8217;S GET IN TOUCH!<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/Oliwia-Gruszewska-Senior-Customer-Performance-Specialist.png\" alt=\"\" class=\"wp-image-30792\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/Oliwia-Gruszewska-Senior-Customer-Performance-Specialist.png 500w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/Oliwia-Gruszewska-Senior-Customer-Performance-Specialist-300x300.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2022\/03\/Oliwia-Gruszewska-Senior-Customer-Performance-Specialist-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\"><strong><span class=\"has-inline-color has-black-color\">Oliwia Gruszewska<\/span><\/strong><br>Senior Customer Performance Analyst<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f26442-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"26442\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/research-hub\/wp-json\/wp\/v2\/posts\/30781#wpcf7-f26442-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"26442\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f26442-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form__box\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form__box\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email Address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form__box\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"messages\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"messages\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form__box form__btns\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn--primary\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each device requires different angles when it comes to advertising. It is not only a matter of size but placing and volume as well. So how to plan Ad Layout wisely and in accordance with the best industry standards? In this practical guide, we will go through some tools and research that will provide you [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":30794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,39],"tags":[],"content-category":[],"class_list":["post-30781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech","category-guides"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/30781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=30781"}],"version-history":[{"count":11,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/30781\/revisions"}],"predecessor-version":[{"id":33307,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/30781\/revisions\/33307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/30794"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=30781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=30781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=30781"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=30781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}