{"id":30898,"date":"2022-10-07T15:10:00","date_gmt":"2022-10-07T13:10:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=30898"},"modified":"2024-07-22T19:27:10","modified_gmt":"2024-07-22T17:27:10","slug":"how-to-improve-user-engagement-in-publishing-with-push-notifications","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/how-to-improve-user-engagement-in-publishing-with-push-notifications\/","title":{"rendered":"How to improve user engagement in publishing with push notifications?"},"content":{"rendered":"\n

You work in the publishing industry. Your business is mostly based on the readers and their engagement. You make money because people want to read your texts. That\u2019s how we can shortly describe the publishing industry. However, we all know that good texts aren\u2019t enough to attract and retain readers. You need to work on that continually, and web push can be extremely helpful. How?<\/strong><\/p>\n\n\n\n

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What are push notifications?<\/strong><\/h2>\n\n\n\n

These are small, subscription-based messages that are displayed on the user\u2019s device (either desktop or mobile). Typically, push notifications consist of:<\/p>\n\n\n\n

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  1. A short message (one, max two sentences)<\/li>\n\n\n\n
  2. A logo or small graphic<\/li>\n\n\n\n
  3. Big image<\/li>\n\n\n\n
  4. A link or a CTA button<\/li>\n<\/ol>\n\n\n\n

    The goal is to reach the user in a quick and effective way with a small piece of information that might be interesting for them. Here\u2019s an example of how a push notification in the publishing industry can look:<\/p>\n\n\n\n

    \"Push
    Push notification for publishers example.<\/figcaption><\/figure>\n\n\n\n

    Getting acquainted with such a message doesn\u2019t take much time, and if the subject is interesting to a given person, it is likely they will click the link to find out more. According to PushPushGo case studies, well-tailored and personalized push notifications can have up to 25% CTR<\/strong>, which means that every fourth person who saw a specific notification, clicked the link\/button. That\u2019s a very good result, surpassing ads and newsletters.<\/p>\n\n\n\n

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    How can the publishing industry utilize push notifications?<\/h1>\n\n\n\n

    Put shortly, to stay in touch with readers. The goal is to encourage your readers (both potential and current) to visit your website more often, correct? To achieve this you can send manual campaigns or set up automation scenarios. Therefore, you can opt for push notifications that:<\/p>\n\n\n\n