{"id":3910,"date":"2017-04-04T12:26:25","date_gmt":"2017-04-04T10:26:25","guid":{"rendered":"https:\/\/yieldbird.com\/?p=3910\/"},"modified":"2024-07-22T19:27:16","modified_gmt":"2024-07-22T17:27:16","slug":"q2-events-every-publisher-needs-know","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/q2-events-every-publisher-needs-know\/","title":{"rendered":"Q2 Events Every Publisher Needs to Know about"},"content":{"rendered":"\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Spring is coming. &nbsp;Have you already decided which events you\u2019ll participate in this quarter? If not, we\u2019ve prepared a list for you of what we think are the best conferences to attend. These events just cannot be missed!<\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Programmatic I\/O, 4-5 April, San Francisco, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Only a few hours left before one of the most important programmatic summits begins, Programmatic I\/O. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Programmatic I\/O is a global meeting dedicated to programmatic media and marketing. Each year the event gathers more than 1000 programmatic leaders from top brands, agencies, publishers, media companies, and technology providers, creating one of the best opportunities to network. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This year\u2019s edition offers two options for day 1 of the conference. Programmatic Essential Workshops brings together leaders to discuss and examine the programmatic strategy. Get prepared for the data-driven digital future by looking at the most important programmatic tools in advertising and marketing. This presentation is for anyone who wants to improve their company\u2019s programmatic operations, especially when it comes to the more technical aspects.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"http:\/\/programmatic.io\/sf\/\" target=\"_blank\"><strong>Programmatic I\/O<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Digital Media Europe 2017 \u2013 April 24-26, Copenhagen, Holland<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Do you want to understand your audience and take advantage of high-value ad formats? Or do you want to know what a good online video looks like, no matter whether it\u2019s short or long? This conference has the answers. Digital media Europe 2017 by WAN-IFRA is a 3 day-long event focused on digital publishing and development through digital channels, mainly mobile. The event will concentrate on 3 main topics:<\/p>\n\n\n\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li>Membership and Subscription Reloaded \u2013 Readers seen as members of an exclusive club.<\/li><li>Reclaiming the Premium Ad Market \u2013 The shift from data-driven to bespoke and branded.<\/li><li>Revenue Frontiers \u2013 Producing content for social media or setting up a trading desk for a small business campaign?<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"https:\/\/events.wan-ifra.org\/events\/digital-media-europe-2017\" target=\"_blank\"><strong>Digital Media Europe 2017<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Publishing 360 \u2013 April, Dublin, Ireland<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>This annual event is created by publishers, for publishers. It\u2019s all about connecting within the industry and carrying on with the latest industry trends. Whether you work in advertising or management, editorial or creative &#8211; Publishing 360 is a great opportunity for everyone involved in publishing, no matter the position. You will hear several keynotes from industry innovators along with case-studies with print and digital strategies. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">The event will focus on the changes in the world of publishing, helping you stay ahead of the competition in the publishing market. <br>The main topics of Publishing 360 will be:<\/p>\n\n\n\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li>The changing relationship with the audience.<\/li><li>Revenue growth through product development.<\/li><li>The balance between consumer and B2B strategies.<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"http:\/\/magazinemediaeu.businesscatalyst.com\/BookingRetrieve.aspx?ID=45834\" target=\"_blank\"><strong>Publishing 360<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Future Media Lab. Annual conference 2017&nbsp;\u2013&nbsp;May 2-3, Brussels, Belgium<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>If you want to meet the highest level of professionalism, consider participating in Future Media Lab, a conference organized in cooperation with the European Commissions. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">The slogan of this event is &#8220;Driving innovation for Media: Ensuring media pluralism and promoting trusted journalism in democracy&#8221;. You\u2019ll encounter a variety of stakeholders, media professionals, media start-ups, innovators, and policymakers, all meeting to discuss how media innovation and technological developments can promote media diversity and trusted journalism in Europe. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">The conference will also cover creating content in the fake news era and alternative facts, as well as the power of algorithms. On top of all that, participants get to explore innovations that promote media diversity and trusted journalism. At Future Media Lab, find out what we need to change today to allow for media pluralism and quality journalism to strive.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"http:\/\/magazinemediaeu.businesscatalyst.com\/BookingRetrieve.aspx?ID=48516\" target=\"_blank\"><strong>Future Media Lab. Annual conference 2017<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Readers Revenue &#8211; Expert Workshop&nbsp;\u2013 May 16-18, Frankfurt, Germany<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>\u201cTo optimize total revenues, you need to have a more dynamic paywall,\u201d says Kalle Jungvist, a header of this workshop. Paywalls are one of the hottest topics in digital publishing, especially with the heavy need for better inventory and content monetization. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This 3-day workshop offers participants an exploration of topics including the strategy of membership and pricing, paying members and their ad experience, bespoke offers, acquisitions, retaining subscribers, loyalty plans, and paying through mobile. Sounds inspiring? The number of places is limited, so hurry up!<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"https:\/\/events.wan-ifra.org\/events\/reader-revenue-expert-workshop\" target=\"_blank\"><strong>Readers Revenue &#8211; Expert Workshop<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>Programmatic Pioneers Summit \u2013 May 17-18, London, United Kingdom<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Why should you listen to ad-blockers? How should you measure the success of a video campaign? If you\u2019re searching for answers, this is the event for you. Programmatic Pioneers Summit is one of the most comprehensive programmatic marketing events in Europe. The event covers everything it takes to build a winning Programmatic strategy, including creative messaging, mobile display, creating an efficient brand\/agency relationship, and more. The event is divided into 4 independent streams focused on:<\/p>\n\n\n\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li>Mastering attribution, the customer journey, and advanced metrics.<\/li><li>Winning the data war and reviewing in-house strategies.<\/li><li>The Publisher Summit.<\/li><li>Strategy Boardroom &amp; Synergy Workshops.<\/li><\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">Various workshops and boardrooms will be focused on transparency, engagement, new programmatic technology, and the evolving media landscape.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"http:\/\/programmatic.wbresearch.com\/\" target=\"_blank\"><strong>Programmatic Pioneers Summit<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>New York INMA World Congress&nbsp;\u2013&nbsp;May 21-23, New York, USA<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>Are you hungry for knowledge? Do you crave new ideas, inspiration, and the latest best practices from industry leaders? Then consider participating in The World Congress from the International News Media Association (INMA). <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This conference is essential for strategists, audience builders, and revenue executives from the biggest and brightest news media companies. It&#8217;s also a great opportunity to connect with the right people in the right media companies. The agenda is planned by the international INMA community and contains practical case studies by international peers, including such topics as revenue growth and the best in creating an engaged audience.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"http:\/\/inma.org\/modules\/event\/2017worldcongress\/\" target=\"_blank\"><strong>New York INMA World Congress<\/strong><\/a><\/p>\n\n\n\n<h2 style=\"font-size: 20px;\"><strong>World News Media Congress 2017&nbsp;\u2013&nbsp;June 7, Durban, South Africa<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\"><br>This is an important global event for everyone in the publishing industry. World News Media Congress offers insightful sessions and workshops that explore the most important issues in the news media industry and what is needed to work towards a viable and continuous future. You can expect to see tons of CEO\u2019s, chief editors, and ad executives from various countries, making it an excellent place for networking. <\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">The last edition was a huge success with over 700 executives, journalists, and providers from 50 countries all coming together to express their ideas, insights, and inspiration.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">This edition will focus on 5 main topics:<\/p>\n\n\n\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-list\"><li>CEO\u2019s Roadmap to Renewal<\/li><li>The Next Big Projects<\/li><li>New Revenue Pillars<\/li><li>Trust and Quality: Now!<\/li><li>Future Tools, Future Concepts<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"https:\/\/events.wan-ifra.org\/events\/world-news-media-congress-2017\" target=\"_blank\"><strong>World News Media Congress 2017<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color wp-block-paragraph\">More: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" style=\"color: crimson;\" href=\"https:\/\/events.wan-ifra.org\/events\/world-news-media-congress-2017\" target=\"_blank\"><strong>World News Media Congress 2017<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spring is coming. &nbsp;Have you already decided which events you\u2019ll participate in this quarter? If not, we\u2019ve prepared a list for you of what we think are the best conferences to attend. These events just cannot be missed! Programmatic I\/O, 4-5 April, San Francisco, USA Only a few hours left before one of the most [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/3910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=3910"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/3910\/revisions"}],"predecessor-version":[{"id":33531,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/3910\/revisions\/33531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/5900"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=3910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=3910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=3910"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=3910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}