{"id":4667,"date":"2017-06-27T14:12:41","date_gmt":"2017-06-27T12:12:41","guid":{"rendered":"https:\/\/yieldbird.com\/?p=4667\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"yieldbird-implements-facebooks-audience-network-agora-websites","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/yieldbird-implements-facebooks-audience-network-agora-websites\/","title":{"rendered":"Yieldbird Implements Facebook\u2019s Audience Network on Agora Websites"},"content":{"rendered":"\n

Yieldbird is the first ad-tech company in Poland to implement Facebook\u2019s Audience Network with header bidding technology – all for Agora, one of Poland\u2019s largest publishers. <\/strong><\/p>\n\n\n\n

Ads from Facebook\u2019s Audience Network are now displayed on Agora’s mobile sites, all thanks to header bidding technology. The solutions offered by Facebook\u2019s Audience Network were implemented by Yieldbird, a subsidiary company of Agora acting within global markets and specializing in programmatic advertising management and ad inventory optimization.<\/p>\n\n\n\n

Yieldbird\u2019s technical team made sure that the implementation went smoothly and without any delays. The entire process was based on a custom method of handling header bidding auctions, which has been already applied to Agora\u2019s websites. Right now, the network\u2019s ads are displayed on all mobile websites from Gazeta.pl and Wyborcza.pl, using the same rules regarding targeting, measurement, and screening as those applied on Facebook.<\/p>\n\n\n\n

\u201cEnriching our advertising offer in the fields of social media and programmatic is an important development initiative. So integrating with Facebook is the natural consequence of these activities. As a result, advertisers can present their ads among our other high-quality content, using Facebook\u2019s extremely precise data,\u201d said Andrzej Purchla, Chief of Advertising Product Development, Gazeta.pl.<\/p>\n\n\n\n

Facebook\u2019s Audience Network lets advertisers expand their ad campaigns beyond Facebook. You\u2019ll reach audiences on websites and apps across tons of devices, like computers, mobile devices, and connected TVs. Global publishing partners of the network include Washington Post, Daily Mirror, Shazam, The Huffington Post, and India Today Group.<\/p>\n\n\n\n

Yieldbird completed the implementation of Facebook\u2019s Audience Network following Agora\u2019s decision to join the Audience Network – which was the result of the consistent growth of Agora websites\u2019 social media presence. According to Sotrender\u2019s Fanpage Trends Report  [January 2017], Gazeta.pl is the most engaging and most interactive Polish portal on Facebook, with over 33 million monthly visits originating from the platform. As reported by Gemius Traffic [May 2017], in April Gazeta.pl was first in Poland to introduce a day-to-day advertising offer that reached Facebook users – Social Home Page.<\/p>\n\n\n\n

For more information please contact us at hello@yieldbird.com<\/a><\/p>\n\n\n

<\/p>\n

<\/p>\n

 <\/h3>\n

Ads from Facebook\u2019s Audience Network are now displayed on Agora’s mobile sites, all thanks to header bidding technology. The solutions offered by Facebook\u2019s Audience Network were implemented by Yieldbird, a subsidiary company of Agora acting within global markets and specializing in programmatic advertising management and ad inventory optimization.<\/span><\/p>\n

 <\/h3>\n

Yieldbird\u2019s technical team made sure that the implementation went smoothly and without any delays. The entire process was <\/span>based on a custom method of handling header bidding auctions, which has been already applied to Agora\u2019s websites.<\/span> Right now, the network\u2019s ads are displayed on all mobile websites from Gazeta.pl and Wyborcza.pl, using the same rules regarding targeting, measurement, and screening as those applied on Facebook.<\/span><\/p>\n

\u201cEnriching our advertising offer in the fields of social media and programmatic is an important development initiative. So integrating with Facebook is the natural consequence of these activities. As a result, advertisers can present their ads among our other high quality content, using Facebook\u2019s extremely precise data,\u201d said Andrzej Purchla, Chief of Advertising Product Development, Gazeta.pl.<\/span><\/p>\n

Facebook\u2019s Audience Network lets advertisers expand their ad campaigns beyond Facebook. You\u2019ll reach audiences on websites and apps across tons of devices, like computers, mobile devices, and connected TVs. Global publishing partners of the network include Washington Post, Daily Mirror, Shazam, The Huffington Post, and India Today Group.<\/span><\/p>\n

Yieldbird completed the implementation of Facebook\u2019s Audience Network following Agora\u2019s decision to join the Audience Network – which was the result of consistent growth of Agora websites\u2019 social media presence. According to Sotrender\u2019s Fanpage Trends Report  [January 2017], Gazeta.pl is the most engaging and most interactive Polish portal on Facebook, with over 33 million monthly visits originating from the platform. As reported by Gemius Traffic [May 2017], in April Gazeta.pl was first in Poland to introduce a day-to-day advertising offer that reached Facebook users – Social Home Page.<\/span><\/p>\n

 <\/span><\/p>\n

For more information please contact us at <\/span>hello@yieldbird.com<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Yieldbird is the first ad-tech company in Poland to implement Facebook\u2019s Audience Network with header bidding technology – all for Agora, one of Poland\u2019s largest publishers. Ads from Facebook\u2019s Audience Network are now displayed on Agora’s mobile sites, all thanks to header bidding technology. The solutions offered by Facebook\u2019s Audience Network were implemented by Yieldbird, […]<\/p>\n","protected":false},"author":17,"featured_media":5010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"content-category":[],"class_list":["post-4667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/4667\/revisions"}],"predecessor-version":[{"id":33524,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/4667\/revisions\/33524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/5010"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=4667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=4667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=4667"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}