Not all publishers are of the same cloth<\/strong><\/h2>\n <\/p>\n
Here\u2019s where the actual differences start taking charge. The current audience-oriented market opens up many possibilities for designating trends to particular groups of publishers. <\/span><\/p>\nSimply put, there is a group of publishers with financial means that allows them to produce high-quality video content. <\/span><\/p>\nOn the other side of the table, there is a group of publishers (up to 35,3% of Yieldbird\u2019s pollsters) who reported to be video-content aware, yet feel somewhat restrained by it. This stems from its revenue limits and a lack of staff and\/or equipment required for producing professional content.<\/span><\/p>\nAnd last but not least, there are some publishers (again ca. 35% of Yieldbird\u2019s pollsters) who find no need for this type of content on their webpages. As simple as that. <\/span><\/p>\nAnd yet, only 11,8% of those surveyed by Yieldbird are unsure whether video content will be a profitable monetization method in their situation.<\/span><\/p>\n![\"NOT](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2017\/07\/NOT-ALL-PUBLISHERS-ARE-FROM-THE-SAME-CLOTH-3.png\")
\nSurprising as it may be, a considerable number of publishers still hold the opinion that videos are either unnecessary or that producing them is limited in potential profit.<\/span><\/p>\nAs a result, they don\u2019t invest in the required equipment or staff. <\/span><\/p>\nYet, the 1\/3 of publishers lacking the equipment or trained staff don\u2019t have any video content on their website. <\/span><\/p>\nHowever, this situation might offer up a unique opportunity for third-party video providers who serve only 11% of publishers. Yet, <\/span>35% of publishers don\u2019t have their own in-house video teams or specialists. <\/span><\/p>\nAnd what\u2019s more eye-catching is that they don\u2019t see the need to have one at their disposal.<\/span><\/p>\nNo more than 5% of Yieldird\u2019s pollsters considered producing video content within the next 6 months, proving their awareness of trending content among their audiences. <\/span><\/p>\nLooking at video from a new perspective<\/strong><\/h2>\n <\/p>\n
That being said, it\u2019s not only audiences and their demand that establishes new trends.<\/span><\/p>\nPositioning video content allows publishers to meet audience preferences and hold their attention. And that becomes crucial in the overstimulating digital ecosystem. <\/span><\/p>\nThat\u2019s why Yieldbird asked surveyed publishers about their approach to video content. <\/span><\/p>\nWith over 52% of reviewed publishers claiming to produce their own video content, the video-centric perspective is back on the road. Even with publishers who have limited budgets. But why this is so? <\/span><\/p>\nThe answer is buried deep in the underlying reason why this group of publishers produces high-quality video content. <\/span><\/p>\nAs the big players set the trends in response to audience demand, the smaller fish in the publishing pond become more open to market changes. They search for creative ways to publish their own hand-made video content. <\/span><\/p>\nIt\u2019s not the quality that matters here, though. It doesn\u2019t need to glitter to be demand-meeting and crowd-pleasing content gold. <\/span><\/p>\nVideo material doesn\u2019t need to fall in line with budget-killing costs, but instead with the potential to reach a preferred audience and build-up engagement. <\/span><\/p>\nTechnology nowadays allows publishers to serve video ads without video content. <\/span><\/p>\nWhatever path publishers choose, Yieldbird\u2019s experts strongly encourage them to serve video ads while they are more profitable and audience-engaging.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"We always want to keep up with what\u2019s in or what\u2019s out. For us, it\u2019s about staying informed on how digital and programmatic advertising makes this world go round. This provided the spark for new research based on Yieldbird\u2019s Publisher Survey. The publishers who took part in the survey have been challenged with questions about: […]<\/p>\n","protected":false},"author":50,"featured_media":5124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-5111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=5111"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5111\/revisions"}],"predecessor-version":[{"id":33519,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5111\/revisions\/33519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/5124"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=5111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=5111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=5111"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=5111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"52](\"https:\/\/yieldbird.com\/wp-content\/uploads\/2017\/07\/52-produce-content-video-1200x628-1.png\")
<\/p>\n