{"id":5255,"date":"2017-08-04T14:30:00","date_gmt":"2017-08-04T12:30:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=5255\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"yieldbird-is-optimizing-the-programmatic-advertising-of-celltick","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/yieldbird-is-optimizing-the-programmatic-advertising-of-celltick\/","title":{"rendered":"Yieldbird is Optimizing the Programmatic Advertising of Celltick"},"content":{"rendered":"<h2 style=\"font-size: 20px;\"><strong>Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery.&nbsp;<\/strong><\/h2>\n<p><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">Celltick is the maker of customized solutions for mobile operators, including apps such as Start \u2013 a start screen for Android and the Magazine \u2013 content-as-a-service for operators, OEMs, and app developers. The Yieldbird team is responsible for the comprehensive support of the company&#8217;s activities in programmatic advertising for these products.<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">At the end of June 2017, Yieldbird was chosen&nbsp;to optimize advertising inventory for Start \u2013 a start screen for Android and the Magazine \u2013 an app which is pre-installed by many mobile operators, including T-Mobile in Poland. The Yieldbird team is in charge of <a style=\"color: crimson;\" href=\"http:\/\/www.celltick.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>Celltick\u2019s<\/strong><\/a> programmatic advertising operations such as open market operations optimization, programmatic deal management, adops outsourcing, and tech support.<\/p>\n<blockquote>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">&#8220;With the help from Yieldbird\u2019s dedicated team, we have been able to significantly improve the monetization of our advertising space, which has also translated into a significant increase in revenues from programmatic advertising in just 3 months,&#8221; said Keren Klein, Chief Revenue Officer at Celltick.<\/p>\n<\/blockquote>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">Celltick\u2019s programmatic advertising activities managed by Yieldbird are concentrated on the global market, being particularly active in Latin America.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yieldbird has become a leading programmatic partner of Celltick, a global mobile marketing firm specializing in mobile engagement and discovery.&nbsp; Celltick is the maker of customized solutions for mobile operators, including apps such as Start \u2013 a start screen for Android and the Magazine \u2013 content-as-a-service for operators, OEMs, and app developers. The Yieldbird team [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":20499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-5255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=5255"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5255\/revisions"}],"predecessor-version":[{"id":33518,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5255\/revisions\/33518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/20499"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=5255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=5255"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}