{"id":5340,"date":"2017-08-08T12:30:00","date_gmt":"2017-08-08T10:30:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=5340\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"yieldbird-nyheter24","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/yieldbird-nyheter24\/","title":{"rendered":"Yieldbird Handles Advertising Campaigns on Nyheter24 Group\u2019s Websites"},"content":{"rendered":"<h2 style=\"font-size: 20px;\"><b>Yieldbird works with Nyheter24 Group, one of Sweden\u2019s fastest-growing digital publishers.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">They\u2019re the owners of services such as Nyheter24, Modette, and the Blogg.se online platform. The outsourced team of dedicated ad ops specialists is responsible for executing digital advertising campaigns for Nyheter24\u2019s websites.<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Yieldbird runs advertising operations for the Swedish publisher Nyheter24, one of Sweden&#8217;s fastest-growing digital media companies, with nearly 10 million visits a week to its various websites. Yieldbird&#8217;s ad ops specialists provide daily support for Nyheter24\u2019s advertising activities, i.e. adserver management, constant campaign verification, as well as ad inventory management and troubleshooting.<\/span><\/p>\n<blockquote>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">&#8220;Thanks to our collaboration with Yieldbird\u2019s experts, we\u2019ve been able to maintain a high level of efficiency with our ad ops. Additionally, we have access to the latest knowledge in the field of optimization,\u201d <\/span><span style=\"font-weight: 400;\">Ludwig Ekstr\u00f6m, who coordinates delivery for Nyheter24<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/blockquote>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">The first step of the cooperation was a visit paid to Nyheter24\u2019s headquarters from one of Yieldbird\u2019sdedicated ad ops specialist teams. During these few days, both teams worked together to learn every procedure and business routine.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">\u201cIt is very important for us to understand what the business priorities of each publisher are. We build our dedicated teams so that they can maximize our client\u2019s chances for reaching individual goals. We operate on an outsourcing model, but thanks to dedicated employees and excellent communication we are an integral part of our client\u2019s teams,\u201d explained Bart\u0142omiej Chmiel, Managing Director of Yieldbird.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">All orders covered by Yieldbird\u2019s ad ops specialists are sent via a task management platform. Accessing the platform, a publisher can easily plan, track, and evaluate all operations, as well as modify them, depending on current needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yieldbird works with Nyheter24 Group, one of Sweden\u2019s fastest-growing digital publishers. &nbsp; They\u2019re the owners of services such as Nyheter24, Modette, and the Blogg.se online platform. The outsourced team of dedicated ad ops specialists is responsible for executing digital advertising campaigns for Nyheter24\u2019s websites. Yieldbird runs advertising operations for the Swedish publisher Nyheter24, one of [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":20608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-5340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=5340"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5340\/revisions"}],"predecessor-version":[{"id":33516,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5340\/revisions\/33516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/20608"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=5340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=5340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=5340"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=5340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}