{"id":5565,"date":"2017-08-22T13:45:00","date_gmt":"2017-08-22T11:45:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=5565\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"9-digital-progrommatic-events-in-q4-you-have-to-attend","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/9-digital-progrommatic-events-in-q4-you-have-to-attend\/","title":{"rendered":"9 Digital &#038; Programmatic Events in Q4 2017"},"content":{"rendered":"\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">Need to know where you can get the latest news on advertising, programmatic, digital business and network with people in the field? We\u2019ve got you covered.&nbsp;<\/p>\n<h2 style=\"font-size: 20px;\">Here\u2019s a list of the Q4 conferences that every publisher should consider attending.<\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><b>MarTech &#8211; October 2-4, 2017. Boston.<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About:<\/span><\/i><span style=\"font-weight: 400;\"> On October 2-4 in Boston, come take a closer look at digital transformation at the intersection of marketing and IT. MarTech delivers vendor-neutral insights and marketing, technology and management topics designed to help you succeed. See how all these disciplines can come together to bring new innovations and solutions.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p>Attaining and applying efficient marketing technology stacks<\/p>\n<\/li>\n<li>\n<p>Creating the best customer experiences<\/p>\n<\/li>\n<li>\n<p>New marketing technology for improving strategy<\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet: <\/span><\/i><span style=\"font-weight: 400;\">\u201cOur goal is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united martech tribe.\u201d<\/span><i><span style=\"font-weight: 400;\"><br><\/span><\/i><i><span style=\"font-weight: 400;\"><br><\/span><\/i><i><span style=\"font-weight: 400;\">Pricing: <\/span><\/i><span style=\"font-weight: 400;\">$79 &#8211; $1645<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Emerce eDay &#8211; October 5, 2017. Amsterdam.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: <\/span><\/i><span style=\"font-weight: 400;\">eDay is about not only being up-to-date, but on getting ahead in digital. It\u2019s about knowing which trends are going to bite the dust and which ones will pioneer the future. There\u2019s tons to learn at this event from key industry players and your fellow attendees, but you\u2019ll want to stay for the great chance to network and have a lot of fun.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">Experience from the newest content from global leaders<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Four key trends for 2018<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Brand building in the age of content<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet: \u201ceDay is an event that weeds through the small stuff and gets you to where you need to be to stay ahead.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: \u20ac595 &#8211; \u20ac1,950<\/span><\/p>\n<h3 style=\"font-size: 18px;\"><strong>Digital First &#8211; October 19, 2017. Brussels.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: The event welcomes more than 4000 attendees to take a look at new innovative tech and its adoption as well as the evolution of the market. Do you need to know how digital is changing the business and in what ways? Then be sure to check out Digital First.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">Marketing automation<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">The efficient use of social media<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">New technology and the importance of its adoption<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet: \u201cDigital First helps you to understand how digital changed the way businesses, governments and consumers interact with the physical and digital world.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: \u20ac10 &#8211; \u20ac190<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5594\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5594\" class=\"size-full wp-image-5594\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2.png\" alt=\"9 digital and programmatic events_by Yieldbird. Publishers' higher yield\" width=\"1200\" height=\"628\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2.png 1200w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2-300x157.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2-1024x536.png 1024w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2-150x79.png 150w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/08\/9-digital-and-programmatic-events_1200x628-map-2-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-5594\" class=\"wp-caption-text\">9 digital and programmatic events in Q4 you have to attend in 2017. By Yieldbird. Publishers&#8217; Higher Yield<\/p><\/div>\n<h3 style=\"font-size: 18px;\"><strong>DIGIDAY Publishing Summit Europe &#8211; October 23-25, 2017. Berlin.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><i><span style=\"font-weight: 400;\">About: This where you should be if you want to build connections with publishers as well as valuable audiences. The focus here is on sharing knowledge and networking by bringing all the big names to one place. <\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">Fighting back against \u201cFake News\u201d<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Breaking down publisher strategy<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Transparency or else: the next phase of programmatic<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet: \u201cPublishers need to build direct connections with valuable audiences &#8212; and make money from them in a variety of ways.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: $2,795 &#8211; $4,795<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><strong>PROGRAMMATIC I\/O &#8211; October 25-26, 2017. NYC.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: Programmatic I\/O offers an amazing opportunity to learn about the latest programmatic trends and best practices. You\u2019ll be able to take part in panel discussions, workshops, and talks with programmatic leaders. <\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">The programmatic essentials <\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Refining the excellence of your ops<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Gaining a deeper understanding of programmatic<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><i><span style=\"font-weight: 400;\">Snippet: \u201cThe original and world\u2019s best largest conference focuses on programmatic media and marketing.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: $1,595 &#8211; $1,995<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Web Summit &#8211; November 6-9, 2017. Lisbon.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: Web Summit is an inclusive exploration of technology across all industries, looking to both the past and the future. Discuss different solutions, opportunities, and most importantly the innovations that are shaking up the tech world. <\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Industries present at Web Summit include auto, data, design, health, science, SaaS, gaming, robotics, and many more.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet:<\/span><\/i><span style=\"font-weight: 400;\"> \u201cLet\u2019s connect the technology community with all industries, both old and new.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: $550 &#8211; $24,995<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Programmatic Media Summit &#8211; November 13-15, 2017. New Orleans, Louisiana<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: <\/span><\/i><span style=\"font-weight: 400;\">This summit explores the newest and greatest possibilities of using the programmatic model. Be it by exploring the latest innovations in header bidding and private marketplaces or the easy-to-apply knowledge on display, this is one summit worth attending. <\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">The ins and outs of header bidding<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Getting transparency from vendors<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Executive insights about programmatic advertising<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Snippet: \u201cNow, thanks in large part to advancements in header bidding and private marketplaces, publishers are reasserting themselves.\u201d<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Pricing: $2,895 &#8211; $4,795<\/span><\/p>\n<h3 style=\"font-size: 18px;\"><strong>Ad Age Next: Rethinking Marketing &#8211; November 15-16, 2017. NYC.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">About: As Age Next is organized for leaders and decision makers who need to know the latest in marketing. This is where huge brands meet with the newest startups and tech to see how the business will transform. Marketing, tech, entertainment, politics &#8211; everyone comes out to attend this informative and inspiring conference. <\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><em><span style=\"font-weight: 400;\">You will learn about:<\/span><\/em><\/p>\n<ul class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">\n<li>\n<p><span style=\"font-weight: 400;\">Preparing your business&#8217;s marketing, media, and advertising for the future <\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">When and when not to invest in chatbots\/virtual assistants<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">The web browser ban of \u201cannoying ads\u201d<\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Snippet: \u201cBe there as the worlds of marketing, media, science and tech come together for this two-day summit that separates hype from substance.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing: $1,999 &#8211; $2,399<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px;\"><strong>Digital Marketing Innovation Summit &#8211; November 23\u201324, 2017. Sydney.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">About:<\/span><\/i><span style=\"font-weight: 400;\"> At this summit, deep discussions are held and explored on the latest in marketing amid the new digital reality. The gathering boasts over 20 case studies from digital and marketing leaders, along with hours of networking options. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">You will learn about: <\/span><\/em><\/p>\n<ul>\n<li>\n<p><span style=\"font-weight: 400;\">Marketing in the digital age<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Why you need a multi-channelled customer experience<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-weight: 400;\">Maximizing the effectiveness of your analytics and data<\/span><\/p>\n<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Snippet:<\/span><\/i><span style=\"font-weight: 400;\"> \u201cDevelop your Marketing Leadership through Creative Digital and Data Strategies.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing: $600 &#8211; $1,795<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to know where you can get the latest news on advertising, programmatic, digital business and network with people in the field? We\u2019ve got you covered.&nbsp; Here\u2019s a list of the Q4 conferences that every publisher should consider attending. &nbsp; MarTech &#8211; October 2-4, 2017. Boston. &nbsp; About: On October 2-4 in Boston, come take [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":20601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":33514,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/5565\/revisions\/33514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/20601"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=5565"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}