{"id":6334,"date":"2017-11-28T14:00:00","date_gmt":"2017-11-28T13:00:00","guid":{"rendered":"https:\/\/yieldbird.com\/?p=6334\/"},"modified":"2024-07-22T19:27:15","modified_gmt":"2024-07-22T17:27:15","slug":"the-most-wanted-specialists-on-the-ad-market","status":"publish","type":"post","link":"https:\/\/yieldbird.com\/research-hub\/the-most-wanted-specialists-on-the-ad-market\/","title":{"rendered":"The Most Wanted Specialists on the Ad Market?"},"content":{"rendered":"<h2 style=\"font-size: 20px;\">What it takes to become one of the most wanted specialists in the ad market?<\/h2>\n<p><!--more--><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">How well familiar are you with the daily tasks of a Data Scientist, Revenue Optimization Engineer or a Deal Maker. Does that ring a bell?<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">The current trends prove that the labor market is yet to saturate with these professionals.<\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\">Knowing how exceptional are their skills and \u2018know-how\u2019, these specialist tend to value their financial expectations high, too. As for some companies, this might mean a substantial economic burden, for others, it\u2019s worth the effort.<\/p>\n<h3 style=\"font-size: 17px;\">Who the heck is a Revenue Optimization Engineer<\/h3>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Revenue Optimization Engineers are very familiar with the programmatic advertising environment. A highly developed analytical ability is a must for an ROE. If you ask them what their main tool is for everyday work, their answer is definitely going to be the spreadsheet (apart from various SSP platforms, that is).<\/span><\/p>\n<h3 style=\"font-size: 17px;\"><strong>What do you need to become a Revenue Optimization Engineer?<\/strong><\/h3>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">You typically need to be a business analyst with several years of experience if you want to become a ROE expert.<\/span><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Meet Piotr, the Revenue Optimization Engineer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6340 aligncenter\" src=\"https:\/\/yieldbird.com\/wp-content\/uploads\/2017\/11\/Peter-the-Revenue-Optimization-Engineer_2.png\" alt=\"Peter-the-Revenue-Optimization-Engineer_2\" width=\"700\" height=\"323\" srcset=\"https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/11\/Peter-the-Revenue-Optimization-Engineer_2.png 700w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/11\/Peter-the-Revenue-Optimization-Engineer_2-300x138.png 300w, https:\/\/yieldbird.com\/research-hub\/wp-content\/uploads\/2017\/11\/Peter-the-Revenue-Optimization-Engineer_2-150x69.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p class=\"has-text-color has-normal-font-size has-very-dark-gray-color\"><span style=\"font-weight: 400;\">Piotr&#8217;s main task as a Revenue Optimization Engineer is to increase the profitability of programmatic advertising campaigns emitted by digital publishers. Piotr analyzes the current state of supply and demand within the advertising arena and adjusts price parameters to ensure publishers get optimal revenue. <\/span><\/p>\n<h3 style=\"font-size: 17px;\">Want to know what the heck a Data Scientist is, or what did Data Scientists study? Or would you rather like to know what it takes to become a Deal Maker?<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What it takes to become one of the most wanted specialists in the ad market?<\/p>\n","protected":false},"author":17,"featured_media":6342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"content-category":[],"class_list":["post-6334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/6334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/comments?post=6334"}],"version-history":[{"count":1,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/6334\/revisions"}],"predecessor-version":[{"id":33502,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/posts\/6334\/revisions\/33502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media\/6342"}],"wp:attachment":[{"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/media?parent=6334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/categories?post=6334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/tags?post=6334"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/yieldbird.com\/research-hub\/wp-json\/wp\/v2\/content-category?post=6334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}